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L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Silver Grey 10.11 Long-Lasting High-Intensity Hair Colour
273g
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Where To Buy
Savers
£5.99
£2.19 per 100g
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Ebay
£7.99
£2.93 per 100g
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Boots
£8.99
£3.29 per 100g
2 FOR £12
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Superdrug
£8.99
£3.29 per 100g
2 FOR £12
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Asda
£9.00
£3.30 per 100g
2 FOR £12
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Sainsbury's
£9.00
£3.30 per 100g
2 FOR £12
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Tesco
£9.00
£3.30 per 100g
2 FOR £12
VISIT
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Usually
£4.99
Highest
£9.00
£5.99
Supermarket Alternatives
Superdrug
Performance Permanent Hair Dye Silver 11.1
£6.99
Good to know
Preference Vivids provides up to 3X shinier hair and a luminous colour result
Silver Grey colour inspired by the magnetic silver night life in Soho
Preference Vivids comes with a Shine Protect conditioner enriched with UV filter and Vitamin E Derivative
Colour holds for up to 8 weeks*
Always do 48-hour patch test before use
14 shimmering shades available
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Reviews
4.4
584 reviews from 7 shops
5
4
3
2
1
"I love having the grey silver look for my hair and this is just perfect"
"Very disappointed as I thought this would work for some reason afyer following instructions to the tee"
"I love that L'Oréal have expanded their range of colours to include hues that aren't quite the mainstream"
"This is a very pleasant product to use"
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