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L'Oreal
Paris Preference Vivids Colorista Gel Hair Dye Smokey Grey 9.11 Long-Lasting High-Intensity Hair Colour
273g
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Where To Buy
Savers
£5.99
£2.19 per 100g
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Boots
£8.99
£3.29 per 100g
2 FOR £12
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Superdrug
£8.99
£3.29 per 100g
2 FOR £12
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Sainsbury's
£9.00
£3.30 per 100g
2 FOR £12
VISIT
Tesco
£9.00
£3.30 per 100g
2 FOR £12
VISIT
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The prices shown above are available online and may not reflect in store.
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Usually
£4.99
Highest
£17.22
£5.99
Supermarket Alternatives
Superdrug
Performance Permanent Hair Dye Silver 11.1
£6.99
Good to know
Preference Vivids provides up to 3X shinier hair and a luminous colour result
Preference Vivids comes with a Shine Protect conditioner enriched with UV filter and Vitamin E Derivative
Smokey Grey colour inspired by eleven unique and high-tech houses of Camden Town
Always do 48-hour patch test before use
14 shimmering shades available
High-intensity, bold colour with radiance that holds for up to 8 weeks*
Instrumental Test*
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Reviews
4.5
587 reviews from 6 shops
5
4
3
2
1
"I love the colours in this range! Very straightforward instructions and easy to apply"
"I will definitely be adding this to my favourites and it will be a regular repurchase"
"I will definitely be using this in the future"
"Very easy to use but quite a strong smell"
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