It's faster, smarter, and clearer – Welcome to the new Trolley experience! Currently still in BETA, help us improve by clicking to report any issues.
DONATE
SHARE

Update: We're getting sponsored!

A few weeks ago, we were approached by an incredible organisation who are truly passionate about helping the UK through the cost of living crisis.

They generously offered to save Trolley.co.uk by sponsoring it. Thank you to all who've helped so far!

Please keep an eye out for updates with more information about our sponsor.

FORCED TO CLOSE


We know there'll be lots of questions, we've answered them all here.



HOW TROLLEY BEGAN

Following the closure of MySupermarket, four of us teamed up and created Trolley.co.uk as a very simple grocery price comparison website.

Since, Trolley.co.uk's gone on to help over 2.4 million people nationwide save as much as £10 a week on their groceries. That's an enormous £500+ a year you've saved and up to £100m claimed back from supermarkets' pockets.

We're volunteers who've spent hundreds of hours creating Trolley, paying for the server and hosting costs on our own - we don't make a penny from running it. It's completely free to use, no matter who you are.


Prices are at their all time highest since last year.

Cooking Oil

Costs 26.6% more since last June

Butter

Costs 21.4% more since last June

Milk

Costs 18.7% more since last June

Chicken

Costs 13.6% more since last June

MORE PEOPLE NEED TROLLEY.CO.UK TO SAVE THAN EVER

76,796
people
 
June 2021
241,258
people
 
Jan 2022
501,186
expected
 
June 2022
  • 2,400 people were comparing grocery prices daily last June.
  • This month, 500,000+ people are expected to compare and save using Trolley.co.uk.
  • The number of people looking to save is increasing every day.

DRIVING AWARENESS ABOUT THE COST OF LIVING CRISIS

Trolley.co.uk also provides some of UK's biggest news outlets with free data about price inflation:

SOME OF THE PEOPLE TROLLEY'S SUPPORTED


Loved MySupermarket, love Trolley even more. It's an invaluable service, especially in this day and age! Thank you for all of your hard work!
Fawzia N


I wish your site the very best, it fills a real need. And I have your Android app now, too. Thanks for all your hard work.
Trevor H


In the current state the UK is in with the cost of living, I'm finding this app vital for helping me plan where to make savings. Being able to compare prices at a glance is a godsend.
Brian


Great app btw, relief to have an alternative after mysupermarket closed down. Price change notifications are brilliant.
George D


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Every contribution helped!

We're living in the worst inflation period of the last 40 years. Energy, fuel, and groceries are at an overwhelming high. Over the last year, we've learnt that Trolley.co.uk is more than just a price comparison service: it's hope for the working family. Thank you for your support in helping us save it.

Last month, Trolley was used to compare groceries over 1.2 million times. If each person donated £5, the needed £28,800 for saving Trolley.co.uk for an entire year could've been raised in less than a day.

 Raised by you
 Raised by sponsorship
 Pending from sponsorship

WHERE YOUR DONATION WILL GO

£5

This will cover the costs of 28 products that we compare. That's more than we can ask for.

£10

Over the next year, your one time donation will help make ends meet for you and upto 883 families across the UK.

£25

An above and beyond donation. You'll be a champion of affordable living, supporting thousands of Trolley.co.uk users who are in need of your help.

The incredible 1317 people who helped save Trolley.

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BUSINESSES WHO'VE HELPED SO FAR

Businesses have the largest resources and reach. Please share this with any businesses or notable figures you may know of who are passionate about supporting the UK through the cost of living crisis.

0 businesses so far


Popular questions

What is Trolley.co.uk? Trolley.co.uk is a free UK grocery comparison service that compares prices at UK’s largest supermarkets - helping shoppers save as much as 30% on their groceries.

Where will donations go to? Every donation that we receive will go towards paying this licensing fee. We’ll close donations immediately the moment we reach our target.

What happens with donations if you don't reach the goal? Fortunately, we’ve been granted to pay this in quarterly instalments (£7,200 every 3 months). This means even if we’re unable to reach our goal, we’ll still be able to keep Trolley.co.uk alive for as long as possible while we find more ways to raise money.

Why doesn't Trolley.co.uk charge a subscription fee to cover costs? We opened Trolley.co.uk as a way to help people who need it most. It never made sense to us to charge people the same money we’re trying to help them save and we hope to always keep it that way.

Why is the minimum donation fee £5? If it was up to us, we’d set the minimum donation to a penny since we know how many of you want to get involved. Unfortunately, the minimum donation fee on GoFundMe is £5 which we’re unable to change.

I can't afford to donate, how can I still help? That’s absolutely okay. We know how difficult times have gotten and how much more difficult they’re going to become. By sharing where possible, you’ll still have the same impact as a donator, if not more!

Do you make any money? Currently, Trolley.co.uk doesn’t make any money.

How long is the licence for and what happens next year? The licence will last until June 2023.

We’d hoped to monetise Trolley.co.uk over the coming year so that we could improve Trolley, however, this licensing fee had interrupted our plans. By paying it, we’ll gain an entire year to make Trolley self-sustaining.

Is the licence fee one-off or recurring? Licensing would be required yearly.

What does the data company do? The data company digitises and maintains the product information for 98% of grocery products in the UK. They’ve generously worked with us to bring this cost as low as possible.

Why are you not giving the name of the data company? Maintaining this data for over 200,000 products is a costly endeavour and asking them to offer this for free would be a huge ask. We appreciate that the data company is absolutely entitled to request compensation for their work. We know that providing the name of the data company could bring negative implications for them which we wouldn’t want - especially with how generous they’ve already been.

Couldn’t you just use less data? Over a span of 3 days, we saw that all 166,000 products on Trolley.co.uk were viewed at least once. By reducing this, there’ll be homes across the country that won’t be able to compare and save.

Did the company actually contact you? Here's where you can view the Cease & Desist letter we received.

We can't continue helping UK's homes without you. Please donate and share with whoever you can. With all of our love, from Team M.S.A.M at Trolley.co.uk 💜