| 28 Products | May 2025 | May 2026 | Change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.85 | £2.69 | - £0.16 -5.6% decrease |
| | £2.49 | £2.55 | + £0.06 2.4% increase |
| | £2.49 | £2.14 | - £0.35 -5.6% decrease |
| | £2.58 | £2.14 | - £0.44 -9.5% decrease |
| | £4.20 | £4.20 | £0.00 -6.1% increase |
| | £2.75 | £2.75 | £0.00 -4.8% increase |
| | £2.75 | £2.75 | £0.00 -4.2% increase |
| | £2.90 | £2.90 | £0.00 -3.5% increase |
| | £2.75 | £2.55 | - £0.20 -3.8% decrease |
| | £2.75 | £2.25 | - £0.50 -5.6% decrease |
| Colgate Multi Protect Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £2.99 | £3.00 | + £0.01 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.26 | £3.26 | £0.00 No change |
| | £2.99 | £2.99 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.40 | £2.40 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £5.85 | £5.85 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive Instant Relief Whitening Toothpaste (75ml) | £3.74 | £3.74 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.20 | £3.20 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £7.29 | £7.29 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.40 | £2.40 | £0.00 No change |
| Oral-B Sensitivity & Gum Calm Original Toothpaste (75ml) | £4.28 | £4.39 | + £0.11 2.6% increase |
| | £5.00 | £5.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.24 | £4.99 | + £0.75 6.4% increase |
| | £3.74 | £3.74 | £0.00 4.9% increase |
| | £5.00 | £5.00 | £0.00 3.7% increase |
| | £4.50 | £4.50 | £0.00 3.1% increase |
| | £5.00 | £5.00 | £0.00 2.6% increase |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £8.28 | £8.21 | - £0.07 -0.8% decrease |
| | £3.17 | £2.50 | - £0.67 -21.1% decrease |
| | £2.25 | £2.25 | £0.00 -12.2% increase |
| | £2.48 | £2.24 | - £0.24 -11.4% decrease |
| | £3.50 | £3.95 | + £0.45 -3.9% increase |
| | £35.90 | £35.90 | £0.00 -1% increase |
| | £2.39 | £2.39 | £0.00 -0.8% increase |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £3.08 | £3.08 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
| | £3.75 | £3.75 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.69 | £2.69 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.72 | £3.72 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £1.89 | £1.89 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £2.58 | £2.70 | + £0.12 4.7% increase |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.48 | - £0.02 -0.3% decrease |
| | £1.50 | £2.20 | + £0.70 5.4% increase |
| | £2.50 | £2.50 | £0.00 4.7% increase |
| Colgate Total Advanced Sensitive Care Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
