| 28 Products | Dec 2024 | Dec 2025 | Change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.67 | £2.78 | + £0.11 4.1% increase |
| | £2.49 | £2.55 | + £0.06 2.4% increase |
| | £2.49 | £2.33 | - £0.16 -2% decrease |
| | £2.50 | £2.33 | - £0.17 -3.6% decrease |
| | £4.20 | £4.20 | £0.00 -2.4% increase |
| | £2.18 | £2.75 | + £0.57 2.2% increase |
| | £2.50 | £2.75 | + £0.25 3.3% increase |
| | £2.65 | £2.90 | + £0.25 4% increase |
| | £2.50 | £2.45 | - £0.05 3.3% decrease |
| | £2.50 | £2.75 | + £0.25 4.1% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £2.99 | £3.00 | + £0.01 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.26 | £3.26 | £0.00 No change |
| | £2.99 | £2.99 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.40 | £2.40 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £5.85 | £5.85 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive Instant Relief Whitening Toothpaste (75ml) | £3.74 | £3.74 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.20 | £3.20 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £7.29 | £7.29 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.40 | £2.40 | £0.00 No change |
| Oral-B Sensitivity & Gum Calm Original Toothpaste (75ml) | £3.75 | £4.39 | + £0.64 17.1% increase |
| | £2.50 | £5.00 | + £2.50 100% increase |
| | £5.00 | £2.50 | - £2.50 0% decrease |
| | £4.24 | £4.99 | + £0.75 6.4% increase |
| | £2.50 | £3.74 | + £1.24 14% increase |
| | £2.50 | £5.00 | + £2.50 26.9% increase |
| | £4.50 | £4.50 | £0.00 21.2% increase |
| | £5.00 | £5.00 | £0.00 17.1% increase |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £8.67 | £8.09 | - £0.58 -6.7% decrease |
| | £3.50 | £2.25 | - £1.25 -35.7% decrease |
| | £4.50 | £2.25 | - £2.25 -43.8% decrease |
| | £2.25 | £2.24 | - £0.01 -34.2% decrease |
| | £3.50 | £3.50 | £0.00 -25.6% increase |
| | £35.90 | £35.90 | £0.00 -7% increase |
| | £2.39 | £2.39 | £0.00 -6.7% increase |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £3.83 | £3.08 | - £0.75 -19.6% decrease |
| | £5.00 | £2.50 | - £2.50 -50% decrease |
| | £3.75 | £2.50 | - £1.25 -42.9% decrease |
| | £3.50 | £2.25 | - £1.25 -40.7% decrease |
| | £3.75 | £3.75 | £0.00 -31.3% increase |
| | £2.50 | £2.50 | £0.00 -27% increase |
| | £4.50 | £5.00 | + £0.50 -19.6% increase |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.69 | £2.69 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.72 | £3.72 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £1.89 | £1.89 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £2.90 | £2.90 | £0.00 No change |
| | £4.40 | £4.40 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.48 | - £0.02 0% decrease |
| | £2.50 | £2.50 | £0.00 No change |
| | £1.50 | £1.50 | £0.00 No change |
| Colgate Total Advanced Sensitive Care Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
