| 28 Products | Apr 2024 | Apr 2025 | Change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.79 | £3.34 | + £0.55 19.7% increase |
| | £3.40 | £7.43 | + £4.03 118.5% increase |
| | £2.49 | £2.49 | £0.00 68.1% increase |
| | £2.50 | £2.87 | + £0.37 52.1% increase |
| | £2.50 | £2.49 | - £0.01 40.4% decrease |
| | £4.20 | £4.20 | £0.00 29.1% increase |
| | £2.49 | £2.75 | + £0.26 26.6% increase |
| | £2.48 | £2.75 | + £0.27 24.4% increase |
| | £2.65 | £2.90 | + £0.25 22.9% increase |
| | £2.48 | £2.75 | + £0.27 21.4% increase |
| | £2.75 | £2.75 | £0.00 19.7% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.68 | £3.73 | + £0.05 1.4% increase |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £3.89 | £3.89 | £0.00 No change |
| | £2.49 | £2.99 | + £0.50 1.6% increase |
| | £2.50 | £2.50 | £0.00 1.4% increase |
| | £4.00 | £4.00 | £0.00 1.4% increase |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.08 | £3.57 | + £0.49 15.9% increase |
| | £2.49 | £2.99 | + £0.50 20.1% increase |
| | £3.00 | £3.00 | £0.00 9.1% increase |
| | £2.40 | £2.40 | £0.00 6.5% increase |
| | £2.50 | £2.50 | £0.00 4.6% increase |
| | £1.94 | £5.85 | + £3.91 35.6% increase |
| | £3.00 | £3.00 | £0.00 28.5% increase |
| | £3.80 | £3.80 | £0.00 23.1% increase |
| | £2.50 | £2.50 | £0.00 20.7% increase |
| | £6.08 | £6.08 | £0.00 15.9% increase |
| Colgate Sensitive Instant Relief Whitening Toothpaste (75ml) | £4.20 | £3.99 | - £0.21 -5% decrease |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.20 | £3.20 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £7.88 | £5.99 | - £1.89 -7.3% decrease |
| | £7.29 | £7.29 | £0.00 -5.7% increase |
| | £2.50 | £2.50 | £0.00 -5.2% increase |
| | £2.40 | £2.40 | £0.00 -5% increase |
| Oral-B Sensitivity & Gum Calm Original Toothpaste (75ml) | £4.40 | £4.87 | + £0.47 10.7% increase |
| | £5.00 | £5.00 | £0.00 No change |
| | £3.75 | £2.50 | - £1.25 -14.4% decrease |
| | £3.75 | £3.74 | - £0.01 -10.1% decrease |
| | £2.50 | £5.00 | + £2.50 8.3% increase |
| | £4.50 | £4.50 | £0.00 6.4% increase |
| | £5.00 | £5.00 | £0.00 5.1% increase |
| | £6.49 | £8.99 | + £2.50 12% increase |
| | £4.24 | £4.24 | £0.00 10.7% increase |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £8.32 | £7.98 | - £0.34 -4.1% decrease |
| | £3.80 | £3.50 | - £0.30 -7.9% decrease |
| | £3.38 | £2.25 | - £1.13 -19.8% decrease |
| | £2.25 | £2.24 | - £0.01 -15.3% decrease |
| | £4.50 | £3.50 | - £1.00 -17.5% decrease |
| | £6.05 | £6.05 | £0.00 -12.3% increase |
| | £35.90 | £35.90 | £0.00 -4.3% increase |
| | £2.39 | £2.39 | £0.00 -4.1% increase |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £4.28 | £3.50 | - £0.78 -18.2% decrease |
| | £5.00 | £2.50 | - £2.50 -50% decrease |
| | £3.75 | £2.50 | - £1.25 -42.9% decrease |
| | £2.50 | £2.25 | - £0.25 -35.5% decrease |
| | £2.50 | £3.75 | + £1.25 -20.1% increase |
| | £2.50 | £2.50 | £0.00 -16.9% increase |
| | £5.00 | £5.00 | £0.00 -13% increase |
| | £8.72 | £6.00 | - £2.72 -18.2% decrease |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £3.57 | £3.91 | + £0.34 9.5% increase |
| | £4.00 | £4.00 | £0.00 No change |
| | £2.50 | £4.40 | + £1.90 29.2% increase |
| | £2.00 | £2.50 | + £0.50 28.3% increase |
| | £2.50 | £2.50 | £0.00 21.8% increase |
| | £9.99 | £9.99 | £0.00 11.4% increase |
| | £2.50 | £2.50 | £0.00 10.2% increase |
| | £1.50 | £1.50 | £0.00 9.5% increase |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.69 | £2.69 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.72 | £3.72 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £1.89 | £1.89 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £5.75 | £5.75 | £0.00 No change |
| | £8.99 | £8.99 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| | £12.99 | £12.99 | £0.00 No change |
