| 100 Products | Jan 2025 | Jan 2026 | Change |
| Colgate TRIPLE ACTION Fluoride Toothpaste Original MintFresh Breath Cavity (100ml) | £1.10 | £1.10 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.92 | - £0.06 -1% decrease |
| | £1.20 | £1.20 | £0.00 -1% increase |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 -0.9% increase |
| | £1.25 | £1.25 | £0.00 No change |
| Aquafresh Little Teeth Kids Toothpaste 3-5 Years (75ml) | £1.98 | £1.93 | - £0.05 -2.5% decrease |
| | £1.98 | £2.20 | + £0.22 11.1% increase |
| | £1.65 | £1.53 | - £0.12 2.7% decrease |
| | £1.85 | £2.20 | + £0.35 8.2% increase |
| | £2.50 | £2.50 | £0.00 5.5% increase |
| | £2.20 | £2.20 | £0.00 4.4% increase |
| | £2.20 | £1.88 | - £0.32 1.5% decrease |
| | £2.30 | £2.30 | £0.00 1% increase |
| | £2.20 | £1.55 | - £0.65 -2.8% decrease |
| | £1.69 | £1.69 | £0.00 -2.4% increase |
| | £1.25 | £1.25 | £0.00 -2.5% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £3.13 | £3.15 | + £0.02 0.6% increase |
| | £6.00 | £3.00 | - £3.00 -50% decrease |
| | £3.00 | £5.05 | + £2.05 -10.4% increase |
| | £4.50 | £6.00 | + £1.50 4% increase |
| | £3.00 | £2.85 | - £0.15 2.4% decrease |
| | £1.89 | £1.89 | £0.00 2.2% increase |
| | £2.00 | £2.00 | £0.00 2.1% increase |
| | £3.00 | £2.75 | - £0.25 0.6% decrease |
| | £2.29 | £2.29 | £0.00 0.6% increase |
| | £2.49 | £2.49 | £0.00 0.6% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.70 | £2.77 | + £0.07 2.6% increase |
| | £2.49 | £2.55 | + £0.06 2.4% increase |
| | £2.49 | £2.33 | - £0.16 -2% decrease |
| | £2.50 | £2.33 | - £0.17 -3.6% decrease |
| | £4.20 | £4.20 | £0.00 -2.4% increase |
| | £2.49 | £2.75 | + £0.26 No change |
| | £2.50 | £2.75 | + £0.25 1.4% increase |
| | £2.65 | £2.90 | + £0.25 2.5% increase |
| | £2.49 | £2.35 | - £0.14 1.5% decrease |
| | £2.50 | £2.75 | + £0.25 2.6% increase |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £4.31 | £3.83 | - £0.48 -11.1% decrease |
| | £4.50 | £5.00 | + £0.50 11.1% increase |
| | £4.50 | £4.87 | + £0.37 9.8% increase |
| | £2.50 | £2.50 | £0.00 7.6% increase |
| | £6.58 | £2.48 | - £4.10 -17.9% decrease |
| | £3.93 | £2.60 | - £1.33 -20.7% decrease |
| | £5.00 | £5.00 | £0.00 -16.9% increase |
| | £4.75 | £5.00 | + £0.25 -13.7% increase |
| | £4.00 | £4.00 | £0.00 -12.1% increase |
| | £2.99 | £2.99 | £0.00 -11.1% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £2.99 | £3.00 | + £0.01 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Corsodyl Complete Protection Gum Care Toothpaste for Healthy Gums Extra Fresh (75ml) | £4.40 | £3.89 | - £0.51 -11.6% decrease |
| | £3.50 | £3.50 | £0.00 No change |
| | £5.00 | £3.50 | - £1.50 -17.6% decrease |
| | £5.00 | £3.48 | - £1.52 -22.4% decrease |
| | £5.00 | £5.00 | £0.00 -16.4% increase |
| | £5.25 | £5.25 | £0.00 -12.6% increase |
| | £5.00 | £3.50 | - £1.50 -15.7% decrease |
| | £3.50 | £3.47 | - £0.03 -14.1% decrease |
| | £5.35 | £5.35 | £0.00 -12.1% increase |
| | £2.00 | £2.00 | £0.00 -11.6% increase |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £7.43 | £7.43 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| | £4.25 | £4.25 | £0.00 No change |
| | £2.10 | £2.10 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £42.97 | £42.97 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Advanced White Whitening Toothpaste (125ml) | £3.75 | £4.27 | + £0.52 13.9% increase |
| | £3.75 | £6.00 | + £2.25 60% increase |
| | £2.50 | £5.63 | + £3.13 85.9% increase |
| | £4.50 | £6.00 | + £1.50 64.2% increase |
| | £5.00 | £3.00 | - £2.00 31% decrease |
| | £5.00 | £3.15 | - £1.85 14.7% decrease |
| | £5.00 | £4.50 | - £0.50 9.8% decrease |
| | £3.49 | £5.69 | + £2.20 16% increase |
| | £2.49 | £2.49 | £0.00 14.9% increase |
| | £1.99 | £1.99 | £0.00 13.9% increase |
| Aquafresh Milk Teeth Baby Toothpaste 0-2 Years Fluoride for Kids (50ml) | £1.58 | £1.47 | - £0.11 -7% decrease |
| | £1.68 | £1.25 | - £0.43 -25.6% decrease |
| | £1.25 | £1.25 | £0.00 -15% increase |
| | £1.70 | £1.70 | £0.00 -9.1% increase |
| | £1.70 | £1.70 | £0.00 -6.3% increase |
| | £1.70 | £1.70 | £0.00 -5.6% increase |
| | £1.70 | £1.62 | - £0.08 -4.9% decrease |
| | £1.80 | £1.80 | £0.00 -4.8% increase |
| | £1.70 | £1.25 | - £0.45 -7.3% decrease |
| | £0.99 | £0.99 | £0.00 -7% increase |
