| 100 Products | Jul 2024 | Jul 2025 | Change |
| Colgate Triple Action Toothpaste (100ml) | £1.10 | £1.10 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.99 | £0.99 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| Aquafresh Little Teeth Kids Toothpaste 3-5 Years (75ml) | £2.56 | £2.55 | - £0.01 -0.4% decrease |
| | £1.50 | £2.20 | + £0.70 46.7% increase |
| | £1.85 | £1.65 | - £0.20 14.9% decrease |
| | £1.50 | £1.53 | + £0.03 10.5% increase |
| | £2.50 | £2.50 | £0.00 7.1% increase |
| | £2.20 | £2.20 | £0.00 5.8% increase |
| | £2.20 | £1.53 | - £0.67 -1% decrease |
| | £2.30 | £2.30 | £0.00 -1% increase |
| | £8.99 | £8.99 | £0.00 -0.7% increase |
| | £2.20 | £2.20 | £0.00 -0.4% increase |
| | £1.69 | £1.69 | £0.00 -0.4% increase |
| | £1.25 | £1.25 | £0.00 -0.4% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £3.44 | £3.49 | + £0.05 1.5% increase |
| | £3.00 | £5.19 | + £2.19 73% increase |
| | £4.50 | £6.00 | + £1.50 49.3% increase |
| | £6.00 | £3.00 | - £3.00 5.1% decrease |
| | £6.19 | £6.29 | + £0.10 4.1% increase |
| | £1.89 | £1.89 | £0.00 3.5% increase |
| | £3.00 | £3.00 | £0.00 3.2% increase |
| | £2.00 | £2.00 | £0.00 2.9% increase |
| | £2.29 | £2.29 | £0.00 2.8% increase |
| | £3.00 | £2.75 | - £0.25 1.7% decrease |
| | £2.49 | £2.49 | £0.00 1.5% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.80 | £2.94 | + £0.14 5% increase |
| | £3.40 | £4.20 | + £0.80 23.5% increase |
| | £2.72 | £2.45 | - £0.27 8.8% decrease |
| | £2.50 | £2.48 | - £0.02 5.9% decrease |
| | £2.50 | £2.49 | - £0.01 4.7% decrease |
| | £4.20 | £4.20 | £0.00 3.3% increase |
| | £2.49 | £2.75 | + £0.26 4.4% increase |
| | £2.50 | £2.75 | + £0.25 5.2% increase |
| | £2.65 | £2.90 | + £0.25 5.6% increase |
| | £2.50 | £2.45 | - £0.05 4.6% decrease |
| | £2.50 | £2.75 | + £0.25 5% increase |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £4.60 | £4.40 | - £0.20 -4.3% decrease |
| | £4.50 | £4.87 | + £0.37 8.2% increase |
| | £3.50 | £5.00 | + £1.50 23.5% increase |
| | £3.88 | £5.00 | + £1.12 25.3% increase |
| | £5.30 | £5.25 | - £0.05 17% decrease |
| | £5.00 | £5.00 | £0.00 13.1% increase |
| | £6.29 | £2.48 | - £3.81 -3.2% decrease |
| | £5.99 | £4.37 | - £1.62 -7.1% decrease |
| | £4.50 | £5.00 | + £0.50 -5.1% increase |
| | £4.00 | £4.00 | £0.00 -4.6% increase |
| | £2.99 | £2.99 | £0.00 -4.3% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.73 | £3.73 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £3.89 | £3.89 | £0.00 No change |
| | £2.99 | £2.99 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Corsodyl Complete Protection Gum Care Toothpaste for Healthy Gums Extra Fresh (75ml) | £4.32 | £4.08 | - £0.24 -5.6% decrease |
| | £4.00 | £3.50 | - £0.50 -12.5% decrease |
| | £3.35 | £5.75 | + £2.40 25.8% increase |
| | £5.00 | £3.48 | - £1.52 2.9% decrease |
| | £4.00 | £5.00 | + £1.00 8.3% increase |
| | £5.00 | £3.48 | - £1.52 -0.7% decrease |
| | £5.25 | £5.25 | £0.00 -0.5% increase |
| | £4.75 | £3.50 | - £1.25 -4.5% decrease |
| | £5.35 | £5.35 | £0.00 -3.9% increase |
| | £4.50 | £3.48 | - £1.02 -5.9% decrease |
| | £2.00 | £2.00 | £0.00 -5.6% increase |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £7.19 | £7.37 | + £0.18 2.5% increase |
| | £4.00 | £4.00 | £0.00 No change |
| | £2.25 | £3.50 | + £1.25 19.8% increase |
| | £4.25 | £4.25 | £0.00 12% increase |
| | £2.10 | £2.10 | £0.00 9.8% increase |
| | £6.24 | £6.83 | + £0.59 9.8% increase |
| | £2.30 | £2.30 | £0.00 8.8% increase |
| | £42.97 | £42.97 | £0.00 2.8% increase |
| | £1.99 | £1.99 | £0.00 2.8% increase |
| | £2.30 | £2.30 | £0.00 2.6% increase |
| | £3.50 | £3.50 | £0.00 2.5% increase |
| Colgate Advanced White Whitening Toothpaste (125ml) | £3.79 | £5.30 | + £1.51 39.8% increase |
| | £3.75 | £6.00 | + £2.25 60% increase |
| | £3.68 | £2.98 | - £0.70 20.7% decrease |
| | £4.50 | £6.00 | + £1.50 25.4% increase |
| | £5.00 | £6.00 | + £1.00 24.1% increase |
| | £2.50 | £6.30 | + £3.80 40.4% increase |
| | £5.00 | £6.00 | + £1.00 36.4% increase |
| | £3.49 | £5.69 | + £2.20 39.6% increase |
| | £5.50 | £9.59 | + £4.09 45.2% increase |
| | £2.49 | £2.49 | £0.00 42.1% increase |
| | £1.99 | £1.99 | £0.00 39.8% increase |
| Aquafresh Milk Teeth Baby Toothpaste 0-2 Years Fluoride for Kids (50ml) | £1.45 | £1.65 | + £0.20 13.8% increase |
| | £1.50 | £1.58 | + £0.08 5.3% increase |
| | £1.70 | £1.70 | £0.00 2.5% increase |
| | £1.20 | £1.70 | + £0.50 12.9% increase |
| | £1.50 | £1.70 | + £0.20 12.8% increase |
| | £1.70 | £1.58 | - £0.12 8.6% decrease |
| | £1.80 | £1.80 | £0.00 7% increase |
| | £0.99 | £0.99 | £0.00 6.8% increase |
| | £1.12 | £2.45 | + £1.33 17.4% increase |
| | £1.70 | £1.70 | £0.00 15% increase |
| | £1.25 | £1.25 | £0.00 13.8% increase |
