| 100 Products | Jun 2024 | Jun 2025 | Change |
| Colgate Triple Action Toothpaste (100ml) | £1.10 | £1.10 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.99 | £0.99 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| Aquafresh Little Teeth Kids Toothpaste 3-5 Years (75ml) | £2.54 | £2.64 | + £0.10 3.9% increase |
| | £1.50 | £2.20 | + £0.70 46.7% increase |
| | £1.85 | £2.20 | + £0.35 31% increase |
| | £1.50 | £1.65 | + £0.15 24.7% increase |
| | £2.50 | £2.50 | £0.00 16.3% increase |
| | £2.20 | £2.20 | £0.00 12.6% increase |
| | £1.93 | £1.88 | - £0.05 10.5% decrease |
| | £2.30 | £2.30 | £0.00 8.1% increase |
| | £8.99 | £8.99 | £0.00 4.9% increase |
| | £2.20 | £2.20 | £0.00 4.7% increase |
| | £1.69 | £1.69 | £0.00 4.1% increase |
| | £1.25 | £1.25 | £0.00 3.9% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £3.20 | £3.48 | + £0.28 8.8% increase |
| | £3.00 | £5.05 | + £2.05 68.3% increase |
| | £4.50 | £3.00 | - £1.50 7.5% decrease |
| | £3.80 | £6.00 | + £2.20 24.1% increase |
| | £5.99 | £6.29 | + £0.30 17.8% increase |
| | £1.89 | £1.89 | £0.00 15.9% increase |
| | £3.00 | £3.00 | £0.00 13.8% increase |
| | £2.00 | £2.00 | £0.00 12.8% increase |
| | £2.29 | £2.29 | £0.00 11.5% increase |
| | £3.00 | £2.75 | - £0.25 9.8% decrease |
| | £2.49 | £2.49 | £0.00 8.8% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.81 | £2.99 | + £0.18 6.4% increase |
| | £3.40 | £4.20 | + £0.80 23.5% increase |
| | £2.84 | £2.49 | - £0.35 7.4% decrease |
| | £2.50 | £2.87 | + £0.37 9.6% increase |
| | £2.50 | £2.49 | - £0.01 7.1% decrease |
| | £4.20 | £4.20 | £0.00 5.2% increase |
| | £2.49 | £2.75 | + £0.26 6% increase |
| | £2.50 | £2.75 | + £0.25 6.5% increase |
| | £2.65 | £2.90 | + £0.25 6.6% increase |
| | £2.50 | £2.49 | - £0.01 6.3% decrease |
| | £2.50 | £2.75 | + £0.25 6.4% increase |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £4.18 | £4.15 | - £0.03 -0.7% decrease |
| | £3.50 | £4.87 | + £1.37 39.1% increase |
| | £3.38 | £5.00 | + £1.62 43.6% increase |
| | £3.75 | £2.50 | - £1.25 16.4% decrease |
| | £3.50 | £5.25 | + £1.75 24.9% increase |
| | £5.00 | £5.00 | £0.00 18% increase |
| | £6.29 | £2.50 | - £3.79 -1.2% decrease |
| | £4.85 | £4.41 | - £0.44 -2.3% decrease |
| | £4.50 | £5.00 | + £0.50 -0.7% increase |
| | £4.00 | £4.00 | £0.00 -0.7% increase |
| | £2.99 | £2.99 | £0.00 -0.7% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.73 | £3.73 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £3.89 | £3.89 | £0.00 No change |
| | £2.99 | £2.99 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Corsodyl Complete Protection Gum Care Toothpaste for Healthy Gums Extra Fresh (75ml) | £4.35 | £4.24 | - £0.11 -2.5% decrease |
| | £4.00 | £5.00 | + £1.00 25% increase |
| | £5.52 | £5.09 | - £0.43 6.1% decrease |
| | £4.25 | £3.48 | - £0.77 -1.5% decrease |
| | £5.00 | £5.00 | £0.00 -1.1% increase |
| | £5.00 | £3.50 | - £1.50 -7.2% decrease |
| | £3.15 | £5.25 | + £2.10 1.3% increase |
| | £4.75 | £4.20 | - £0.55 -0.4% decrease |
| | £5.35 | £5.35 | £0.00 -0.4% increase |
| | £4.50 | £3.48 | - £1.02 -2.8% decrease |
| | £2.00 | £2.00 | £0.00 -2.5% increase |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £7.60 | £7.37 | - £0.23 -3% decrease |
| | £4.00 | £4.00 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| | £4.25 | £4.25 | £0.00 No change |
| | £4.00 | £2.10 | - £1.90 -12.2% decrease |
| | £7.19 | £6.83 | - £0.36 -9.8% decrease |
| | £2.30 | £2.30 | £0.00 -9% increase |
| | £42.97 | £42.97 | £0.00 -3.3% increase |
| | £1.99 | £1.99 | £0.00 -3.3% increase |
| | £2.30 | £2.30 | £0.00 -3.2% increase |
| | £3.50 | £3.50 | £0.00 -3% increase |
| Colgate Advanced White Whitening Toothpaste (125ml) | £3.75 | £4.37 | + £0.62 16.5% increase |
| | £3.75 | £3.00 | - £0.75 -20% decrease |
| | £3.75 | £2.98 | - £0.77 -20.3% decrease |
| | £4.50 | £6.00 | + £1.50 -0.2% increase |
| | £3.75 | £3.00 | - £0.75 -4.8% decrease |
| | £3.30 | £3.00 | - £0.30 -5.5% decrease |
| | £5.00 | £6.00 | + £1.00 -0.2% increase |
| | £3.49 | £5.69 | + £2.20 7.9% increase |
| | £5.50 | £9.59 | + £4.09 18.9% increase |
| | £2.49 | £2.49 | £0.00 17.5% increase |
| | £1.99 | £1.99 | £0.00 16.5% increase |
| Aquafresh Milk Teeth Baby Toothpaste 0-2 Years Fluoride for Kids (50ml) | £1.45 | £1.67 | + £0.22 15.2% increase |
| | £1.50 | £1.69 | + £0.19 12.7% increase |
| | £1.70 | £1.70 | £0.00 6.2% increase |
| | £1.20 | £1.70 | + £0.50 15.6% increase |
| | £1.50 | £1.70 | + £0.20 14.9% increase |
| | £1.70 | £1.70 | £0.00 11.8% increase |
| | £1.80 | £1.80 | £0.00 9.6% increase |
| | £0.99 | £0.99 | £0.00 8.8% increase |
| | £1.12 | £2.45 | + £1.33 19.4% increase |
| | £1.70 | £1.70 | £0.00 16.3% increase |
| | £1.25 | £1.25 | £0.00 15.2% increase |
