| 100 Products | May 2025 | May 2026 | Change |
| Colgate TRIPLE ACTION Fluoride Toothpaste Original MintFresh Breath Cavity (100ml) | £1.10 | £1.10 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.92 | - £0.06 -1% decrease |
| | £1.20 | £1.20 | £0.00 -1% increase |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 -0.9% increase |
| | £1.25 | £1.25 | £0.00 No change |
| Aquafresh Little Teeth Kids Toothpaste 3-5 Years (75ml) | £2.01 | £1.96 | - £0.05 -2.5% decrease |
| | £1.93 | £2.20 | + £0.27 14% increase |
| | £1.65 | £1.49 | - £0.16 3.4% decrease |
| | £2.20 | £2.20 | £0.00 1.6% increase |
| | £2.50 | £2.50 | £0.00 1.4% increase |
| | £2.20 | £2.20 | £0.00 1% increase |
| | £2.20 | £1.53 | - £0.67 -4.3% decrease |
| | £2.30 | £2.30 | £0.00 -3.7% increase |
| | £2.20 | £2.20 | £0.00 -3.3% increase |
| | £1.69 | £1.69 | £0.00 -3.3% increase |
| | £1.25 | £1.25 | £0.00 -2.5% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £2.94 | £2.76 | - £0.18 -6.1% decrease |
| | £3.00 | £2.39 | - £0.61 -20.3% decrease |
| | £6.00 | £3.50 | - £2.50 -34.4% decrease |
| | £3.00 | £3.50 | + £0.50 -21.8% increase |
| | £3.00 | £4.00 | + £1.00 -10.7% increase |
| | £1.89 | £1.89 | £0.00 -9.5% increase |
| | £2.00 | £2.00 | £0.00 -8.6% increase |
| | £2.75 | £2.75 | £0.00 -7.4% increase |
| | £2.29 | £2.29 | £0.00 -6.7% increase |
| | £2.49 | £2.49 | £0.00 -6.1% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.85 | £2.69 | - £0.16 -5.6% decrease |
| | £2.49 | £2.55 | + £0.06 2.4% increase |
| | £2.49 | £2.14 | - £0.35 -5.6% decrease |
| | £2.58 | £2.14 | - £0.44 -9.5% decrease |
| | £4.20 | £4.20 | £0.00 -6.1% increase |
| | £2.75 | £2.75 | £0.00 -4.8% increase |
| | £2.75 | £2.75 | £0.00 -4.2% increase |
| | £2.90 | £2.90 | £0.00 -3.5% increase |
| | £2.75 | £2.55 | - £0.20 -3.8% decrease |
| | £2.75 | £2.25 | - £0.50 -5.6% decrease |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £4.08 | £4.64 | + £0.56 13.7% increase |
| | £5.00 | £5.00 | £0.00 No change |
| | £4.64 | £4.87 | + £0.23 2.5% increase |
| | £5.00 | £5.50 | + £0.50 4.9% increase |
| | £2.53 | £2.60 | + £0.07 4.7% increase |
| | £2.60 | £5.80 | + £3.20 20.3% increase |
| | £5.00 | £5.50 | + £0.50 18.2% increase |
| | £5.00 | £5.50 | + £0.50 16.9% increase |
| | £4.00 | £4.00 | £0.00 14.9% increase |
| | £2.99 | £2.99 | £0.00 13.7% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £2.99 | £3.00 | + £0.01 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Corsodyl Complete Protection Gum Care Toothpaste for Healthy Gums Extra Fresh (75ml) | £4.14 | £4.06 | - £0.08 -1.9% decrease |
| | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £3.50 | - £1.50 -15% decrease |
| | £3.48 | £3.48 | £0.00 -11.1% increase |
| | £3.50 | £5.00 | + £1.50 No change |
| | £5.25 | £5.25 | £0.00 No change |
| | £3.48 | £3.48 | £0.00 No change |
| | £4.20 | £3.50 | - £0.70 -2.3% decrease |
| | £5.35 | £5.35 | £0.00 -2% increase |
| | £2.00 | £2.00 | £0.00 -1.9% increase |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £7.43 | £7.43 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| | £4.25 | £4.25 | £0.00 No change |
| | £2.10 | £2.10 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £42.97 | £42.97 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Advanced White Whitening Toothpaste (125ml) | £4.60 | £4.39 | - £0.21 -4.6% decrease |
| | £4.75 | £6.00 | + £1.25 26.3% increase |
| | £2.98 | £3.00 | + £0.02 16.3% increase |
| | £6.00 | £6.00 | £0.00 9.2% increase |
| | £6.00 | £3.00 | - £3.00 -8.7% decrease |
| | £6.00 | £6.30 | + £0.30 -5.6% increase |
| | £5.50 | £5.00 | - £0.50 -6.3% decrease |
| | £5.69 | £5.69 | £0.00 -5.1% increase |
| | £2.49 | £2.49 | £0.00 -4.9% increase |
| | £1.99 | £1.99 | £0.00 -4.6% increase |
| Aquafresh Milk Teeth Baby Toothpaste 0-2 Years Fluoride for Kids (50ml) | £1.57 | £1.41 | - £0.16 -10.2% decrease |
| | £1.60 | £1.18 | - £0.42 -26.3% decrease |
| | £1.25 | £1.25 | £0.00 -14.7% increase |
| | £1.70 | £1.70 | £0.00 -9.2% increase |
| | £1.70 | £1.70 | £0.00 -6.4% increase |
| | £1.70 | £1.70 | £0.00 -5% increase |
| | £1.70 | £1.18 | - £0.52 -9.9% decrease |
| | £1.70 | £1.20 | - £0.50 -12.3% decrease |
| | £1.80 | £1.80 | £0.00 -11% increase |
| | £0.99 | £0.99 | £0.00 -10.2% increase |
