| 17 Products | Sep 2025 | Sep 2026 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £2.24 | £2.24 | £0.00 No change |
| | £2.24 | £2.24 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Colgate Sensitive Multi Protection Toothpaste (75ml) | £2.48 | £2.48 | £0.00 No change |
| | £2.48 | £2.48 | £0.00 No change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.48 | £2.14 | - £0.34 -13.7% decrease |
| | £2.48 | £2.14 | - £0.34 -13.7% decrease |
| Colgate Multi Protect Toothpaste (75ml) | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £3.75 | £3.75 | £0.00 No change |
| | £3.75 | £3.75 | £0.00 No change |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Arm & Hammer Enamel Care Sensitive Toothpaste () | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Colgate Sensitive Sensifoam Whitening Toothpaste (75ml) | £2.48 | £2.48 | £0.00 No change |
| | £2.48 | £2.48 | £0.00 No change |
