| 13 Products | Oct 2024 | Oct 2025 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £3.75 | £2.25 | - £1.50 -40% decrease |
| | £3.75 | £2.25 | - £1.50 -40% decrease |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.80 | £3.80 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.65 | £2.90 | + £0.25 9.4% increase |
| | £2.65 | £2.90 | + £0.25 9.4% increase |
| Colgate Multi Protect Toothpaste (75ml) | £6.00 | £6.00 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £3.80 | £3.80 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £5.00 | £2.50 | - £2.50 -50% decrease |
| | £5.00 | £2.50 | - £2.50 -50% decrease |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Arm & Hammer Enamel Care Sensitive Toothpaste () | £3.70 | £2.45 | - £1.25 -33.8% decrease |
| | £3.70 | £2.45 | - £1.25 -33.8% decrease |
| PARLA PRO High Gloss Whitening Sensitive Toothpaste Tabs with Vit B12 62 Tabs () | £11.55 | £11.55 | £0.00 No change |
| | £11.55 | £11.55 | £0.00 No change |
