| 13 Products | May 2025 | May 2026 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £2.25 | £2.25 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.80 | £3.80 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.90 | £2.90 | £0.00 No change |
| | £2.90 | £2.90 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £6.00 | £6.00 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £3.80 | £3.80 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Arm & Hammer Enamel Care Sensitive Toothpaste () | £2.45 | £2.45 | £0.00 No change |
| | £2.45 | £2.45 | £0.00 No change |
| PARLA PRO High Gloss Whitening Sensitive Toothpaste Tabs with Vit B12 62 Tabs () | £9.20 | £11.55 | + £2.35 25.5% increase |
| | £9.20 | £11.55 | + £2.35 25.5% increase |
