| 16 Products | Aug 2024 | Aug 2025 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £3.50 | £3.50 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Colgate Sensitive Multi Protection Toothpaste (75ml) | £4.40 | £4.40 | £0.00 No change |
| | £4.40 | £4.40 | £0.00 No change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.50 | £2.75 | + £0.25 10% increase |
| | £2.50 | £2.75 | + £0.25 10% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £6.00 | £6.00 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £3.75 | £2.25 | - £1.50 -40% decrease |
| | £3.75 | £2.25 | - £1.50 -40% decrease |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £4.40 | £4.40 | £0.00 No change |
| | £4.40 | £4.40 | £0.00 No change |
| PARLA PRO High Gloss Whitening Sensitive Toothpaste Tabs with Vit B12 62 Tabs () | £10.13 | £9.30 | - £0.83 -8.2% decrease |
| | £10.13 | £9.30 | - £0.83 -8.2% decrease |
