| 15 Products | Oct 2023 | Oct 2024 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £2.25 | £3.80 | + £1.55 68.9% increase |
| | £2.25 | £3.80 | + £1.55 68.9% increase |
| Colgate Sensitive Instant Enamel Repair Toothpaste () | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive Multi Protection Toothpaste (75ml) | £2.00 | £2.50 | + £0.50 25% increase |
| | £2.00 | £2.50 | + £0.50 25% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Morrisons Whitening Toothpaste (100ml) | £1.50 | £1.50 | £0.00 No change |
| | £1.50 | £1.50 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £3.72 | £3.72 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
