| 15 Products | Jun 2024 | Jun 2025 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £3.80 | £2.25 | - £1.55 -40.8% decrease |
| | £3.80 | £2.25 | - £1.55 -40.8% decrease |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive Multi Protection Toothpaste (75ml) | £2.25 | £2.50 | + £0.25 11.1% increase |
| | £2.25 | £2.50 | + £0.25 11.1% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.50 | £2.49 | - £0.01 -0.4% decrease |
| | £2.50 | £2.49 | - £0.01 -0.4% decrease |
| Colgate Multi Protect Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Morrisons Whitening Toothpaste () | £1.50 | £1.50 | £0.00 No change |
| | £1.50 | £1.50 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £3.72 | £3.72 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
