| 100 Products | Apr 2024 | Apr 2025 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £2.50 | £5.98 | + £3.48 139.2% increase |
| | £2.50 | £5.98 | + £3.48 139.2% increase |
| Colgate Deep Clean Whitening Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £4.25 | £2.98 | - £1.27 -29.9% decrease |
| | £4.25 | £2.98 | - £1.27 -29.9% decrease |
| Sensodyne Rapid Relief Extra Fresh Toothpaste (75ml) | £5.00 | £3.50 | - £1.50 -30% decrease |
| | £5.00 | £3.50 | - £1.50 -30% decrease |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £2.25 | £2.24 | - £0.01 -0.4% decrease |
| | £2.25 | £2.24 | - £0.01 -0.4% decrease |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £9.00 | £9.00 | £0.00 No change |
| | £9.00 | £9.00 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £1.75 | £1.75 | £0.00 No change |
| | £1.75 | £1.75 | £0.00 No change |
| Sensodyne Pronamel Strong & Bright Enamel Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Oral-B 3D Clinical Whitening Restore Power Fresh Toothpaste (70ml) | £13.50 | £13.50 | £0.00 No change |
| | £13.50 | £13.50 | £0.00 No change |
| Sensodyne toothpaste pronamel multi action (75ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
