| 92 Products | Dec 2024 | Dec 2025 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £5.00 | £6.30 | + £1.30 26% increase |
| | £5.00 | £6.30 | + £1.30 26% increase |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £14.00 | £14.00 | £0.00 No change |
| | £14.00 | £14.00 | £0.00 No change |
| Colgate Deep Clean Whitening Toothpaste (75ml) | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £4.00 | £4.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Colgate Max White Luminous Whitening Toothpaste (100ml) | £5.65 | £5.65 | £0.00 No change |
| | £5.65 | £5.65 | £0.00 No change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £4.50 | £2.25 | - £2.25 -50% decrease |
| | £4.50 | £2.25 | - £2.25 -50% decrease |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Sensodyne toothpaste pronamel multi action (75ml) | £2.25 | £2.25 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £5.00 | £2.00 | - £3.00 -60% decrease |
| | £5.00 | £2.00 | - £3.00 -60% decrease |
| Sensodyne Rapid Relief Sensitive Toothpaste (75ml) | £4.38 | £5.25 | + £0.87 19.9% increase |
| | £4.38 | £5.25 | + £0.87 19.9% increase |
