| 38 Products | Jan 2025 | Jan 2026 | Change |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £2.49 | £2.49 | £0.00 No change |
| | £2.49 | £2.49 | £0.00 No change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £2.39 | £2.39 | £0.00 No change |
| | £2.39 | £2.39 | £0.00 No change |
| Macleans Fresh Mint Toothpaste (100ml) | £1.00 | £1.00 | £0.00 No change |
| | £1.00 | £1.00 | £0.00 No change |
| Oral-B Junior 6+ Toothpaste (75ml) | £1.00 | £1.00 | £0.00 No change |
| | £1.00 | £1.00 | £0.00 No change |
| Colgate Max White One Whitening Toothpaste (75ml) | £2.29 | £2.29 | £0.00 No change |
| | £2.29 | £2.29 | £0.00 No change |
| Colgate TRIPLE ACTION Fluoride Toothpaste Original MintFresh Breath Cavity (100ml) | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| Colgate Advanced White Charcoal Whitening Toothpaste (75ml) | £1.99 | £2.50 | + £0.51 25.6% increase |
| | £1.99 | £2.50 | + £0.51 25.6% increase |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £2.99 | £2.99 | £0.00 No change |
| | £2.99 | £2.99 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £2.99 | £3.00 | + £0.01 0.3% increase |
| | £2.99 | £3.00 | + £0.01 0.3% increase |
| Sensodyne Pronamel Kids Enamel Protection Toothpaste (50ml) | £1.00 | £1.00 | £0.00 No change |
| | £1.00 | £1.00 | £0.00 No change |
