| 100 Products | May 2025 | May 2026 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £5.00 | £6.00 | + £1.00 20% increase |
| | £5.00 | £6.00 | + £1.00 20% increase |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £14.00 | £14.00 | £0.00 No change |
| | £14.00 | £14.00 | £0.00 No change |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £3.75 | £3.75 | £0.00 No change |
| | £3.75 | £3.75 | £0.00 No change |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £9.00 | £9.00 | £0.00 No change |
| | £9.00 | £9.00 | £0.00 No change |
| Sensodyne Extra Fresh Daily Care Toothpaste (100ml) | £2.60 | £2.60 | £0.00 No change |
| | £2.60 | £2.60 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £1.75 | £1.75 | £0.00 No change |
| | £1.75 | £1.75 | £0.00 No change |
| Macleans Fresh Mint Toothpaste (100ml) | £1.20 | £1.50 | + £0.30 25% increase |
| | £1.20 | £1.50 | + £0.30 25% increase |
| Oral-B 3D Clinical Whitening Restore Power Fresh Toothpaste () | £15.30 | £15.30 | £0.00 No change |
| | £15.30 | £15.30 | £0.00 No change |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Sensodyne Rapid Relief Sensitive Toothpaste (75ml) | £4.20 | £3.50 | - £0.70 -16.7% decrease |
| | £4.20 | £3.50 | - £0.70 -16.7% decrease |
