| 100 Products | Oct 2023 | Oct 2024 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £12.00 | £4.50 | - £7.50 -62.5% decrease |
| | £12.00 | £4.50 | - £7.50 -62.5% decrease |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Sensodyne Rapid Relief Extra Fresh Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £7.00 | £7.00 | £0.00 No change |
| | £7.00 | £7.00 | £0.00 No change |
| Sensodyne Extra Fresh Daily Care Toothpaste (100ml) | £2.60 | £2.60 | £0.00 No change |
| | £2.60 | £2.60 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £2.25 | £2.25 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
| Macleans Fresh Mint Toothpaste (100ml) | £1.20 | £1.20 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| Oral-B 3D Clinical Whitening Restore Power Fresh Toothpaste (70ml) | £18.00 | £8.20 | - £9.80 -54.4% decrease |
| | £18.00 | £8.20 | - £9.80 -54.4% decrease |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £7.00 | £8.75 | + £1.75 25% increase |
| | £7.00 | £8.75 | + £1.75 25% increase |
