| 100 Products | Jan 2025 | Jan 2026 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £4.50 | £6.00 | + £1.50 33.3% increase |
| | £4.50 | £6.00 | + £1.50 33.3% increase |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Sensodyne Rapid Relief Extra Fresh Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £7.00 | £7.00 | £0.00 No change |
| | £7.00 | £7.00 | £0.00 No change |
| Sensodyne Extra Fresh Daily Care Toothpaste (100ml) | £2.60 | £2.60 | £0.00 No change |
| | £2.60 | £2.60 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £2.25 | £2.25 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
| Macleans Fresh Mint Toothpaste (100ml) | £1.20 | £1.50 | + £0.30 25% increase |
| | £1.20 | £1.50 | + £0.30 25% increase |
| Oral-B 3D Clinical Whitening Restore Power Fresh Toothpaste (70ml) | £8.20 | £8.20 | £0.00 No change |
| | £8.20 | £8.20 | £0.00 No change |
| Colgate Total Active Prevention Deep Clean Toothpaste (75ml) | £8.75 | £8.75 | £0.00 No change |
| | £8.75 | £8.75 | £0.00 No change |
