| 91 Products | May 2023 | May 2024 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £5.00 | £2.50 | - £2.50 -50% decrease |
| | £5.00 | £2.50 | - £2.50 -50% decrease |
| Colgate Deep Clean Whitening Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Colgate 360 Deep Clean Black Medium Toothbrush (60g) | £2.50 | £5.00 | + £2.50 100% increase |
| | £2.50 | £5.00 | + £2.50 100% increase |
| Colgate Total 24 Hour Protection Peppermint Blast Mouthwash (500ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £9.00 | £9.00 | £0.00 No change |
| | £9.00 | £9.00 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £1.75 | £1.75 | £0.00 No change |
| | £1.75 | £1.75 | £0.00 No change |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £2.50 | £3.00 | + £0.50 20% increase |
| | £2.50 | £3.00 | + £0.50 20% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £1.89 | £1.89 | £0.00 No change |
| | £1.89 | £1.89 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £2.50 | £3.00 | + £0.50 20% increase |
| | £2.50 | £3.00 | + £0.50 20% increase |
| Colgate Triple Action Toothpaste (100ml) | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
