| 21 Products | May 2023 | May 2024 | Change |
| Colgate Max White One Whitening Toothpaste (75ml) | £2.29 | £2.29 | £0.00 No change |
| | £2.29 | £2.29 | £0.00 No change |
| Colgate Triple Action Toothpaste (100ml) | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| Colgate Advanced White Charcoal Whitening Toothpaste (75ml) | £1.99 | £1.99 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £2.49 | £2.49 | £0.00 No change |
| | £2.49 | £2.49 | £0.00 No change |
| Colgate Extra Clean Medium Toothbrush () | £1.39 | £1.49 | + £0.10 7.2% increase |
| | £1.39 | £1.49 | + £0.10 7.2% increase |
| Colgate Max Fresh Detox Foam Toothpaste (75ml) | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £1.89 | £1.89 | £0.00 No change |
| | £1.89 | £1.89 | £0.00 No change |
| Colgate Max White Sparkle Diamonds Toothpaste (75ml) | £1.00 | £1.00 | £0.00 No change |
| | £1.00 | £1.00 | £0.00 No change |
| Colgate Max White Expert Whitening Mouthwash (500ml) | £1.99 | £1.99 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
| Colgate Advanced White Whitening Toothpaste (125ml) | £1.99 | £1.99 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
