| 100 Products | May 2023 | May 2024 | Change |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £10.50 | £14.00 | + £3.50 33.3% increase |
| | £10.50 | £14.00 | + £3.50 33.3% increase |
| Colgate Deep Clean Whitening Toothpaste (75ml) | £2.50 | £3.00 | + £0.50 20% increase |
| | £2.50 | £3.00 | + £0.50 20% increase |
| Colgate 360 Floss Tip Battery Powered Toothbrush Head Pack () | £8.00 | £8.00 | £0.00 No change |
| | £8.00 | £8.00 | £0.00 No change |
| Colgate Max White Luminous Whitening Toothpaste (100ml) | £5.50 | £5.50 | £0.00 No change |
| | £5.50 | £5.50 | £0.00 No change |
| Colgate 360 Deep Clean Black Medium Toothbrush () | £3.75 | £5.00 | + £1.25 33.3% increase |
| | £3.75 | £5.00 | + £1.25 33.3% increase |
| Colgate Total 24 Hour Protection Peppermint Blast Mouthwash (500ml) | £3.75 | £5.00 | + £1.25 33.3% increase |
| | £3.75 | £5.00 | + £1.25 33.3% increase |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £12.00 | £12.00 | £0.00 No change |
| | £12.00 | £12.00 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Colgate Plax Whitening Mouthwash (500ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Plax Sensation White Whitening Mouthwash (500ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
