| 91 Products | May 2023 | May 2024 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £12.00 | £4.50 | - £7.50 -62.5% decrease |
| | £12.00 | £4.50 | - £7.50 -62.5% decrease |
| Colgate 360 Deep Clean Black Medium Toothbrush (60g) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Total 24 Hour Protection Peppermint Blast Mouthwash (500ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £7.00 | £7.00 | £0.00 No change |
| | £7.00 | £7.00 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £1.75 | £2.25 | + £0.50 28.6% increase |
| | £1.75 | £2.25 | + £0.50 28.6% increase |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £7.00 | £8.75 | + £1.75 25% increase |
| | £7.00 | £8.75 | + £1.75 25% increase |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £2.50 | £2.40 | - £0.10 -4% decrease |
| | £2.50 | £2.40 | - £0.10 -4% decrease |
| Colgate Triple Action Toothpaste (100ml) | £1.20 | £1.20 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
