| 98 Products | May 2023 | May 2024 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £6.00 | £12.00 | + £6.00 100% increase |
| | £6.00 | £12.00 | + £6.00 100% increase |
| Colgate Deep Clean Whitening Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Colgate 360 Floss Tip Battery Powered Toothbrush Head Pack () | £12.00 | £12.00 | £0.00 No change |
| | £12.00 | £12.00 | £0.00 No change |
| Colgate 360 Deep Clean Black Medium Toothbrush (60g) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Total 24 Hour Protection Peppermint Blast Mouthwash (500ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Colgate Plax Whitening Mouthwash (500ml) | £3.50 | £3.50 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £3.70 | £5.00 | + £1.30 35.1% increase |
| | £3.70 | £5.00 | + £1.30 35.1% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
