| 100 Products | Oct 2025 | Oct 2026 | Change |
| Arm & Hammer Fresh Coconut Mint Toothpaste Puppy () | £8.00 | £8.00 | £0.00 No change |
| | £8.00 | £8.00 | £0.00 No change |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £14.00 | £14.00 | £0.00 No change |
| | £14.00 | £14.00 | £0.00 No change |
| Colgate Deep Clean Whitening Toothpaste () | £3.75 | £3.75 | £0.00 No change |
| | £3.75 | £3.75 | £0.00 No change |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £4.25 | £5.50 | + £1.25 29.4% increase |
| | £4.25 | £5.50 | + £1.25 29.4% increase |
| Colgate Max White Luminous Whitening Toothpaste (100g) | £4.50 | £3.50 | - £1.00 -22.2% decrease |
| | £4.50 | £3.50 | - £1.00 -22.2% decrease |
| Sensodyne Rapid Relief Extra Fresh Toothpaste (75ml) | £4.25 | £3.50 | - £0.75 -17.6% decrease |
| | £4.25 | £3.50 | - £0.75 -17.6% decrease |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £3.00 | £2.50 | - £0.50 -16.7% decrease |
| | £3.00 | £2.50 | - £0.50 -16.7% decrease |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £12.00 | £12.00 | £0.00 No change |
| | £12.00 | £12.00 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £1.95 | £1.25 | - £0.70 -35.9% decrease |
| | £1.95 | £1.25 | - £0.70 -35.9% decrease |
| Macleans Fresh Mint Toothpaste (100ml) | £1.30 | £1.20 | - £0.10 -7.7% decrease |
| | £1.30 | £1.20 | - £0.10 -7.7% decrease |
