| 10 Products | Jan 2025 | Jan 2026 | Change |
| Pure Via Stevia Leaf Sweet Granules Zero Sweetener (250g) | £4.87 | £5.10 | + £0.23 4.7% increase |
| | £4.60 | £4.60 | £0.00 No change |
| | £4.35 | £4.35 | £0.00 No change |
| | £4.59 | £4.59 | £0.00 No change |
| | £3.63 | £2.45 | - £1.18 -6.8% decrease |
| | £2.30 | £4.85 | + £2.55 7.2% increase |
| | £9.73 | £9.73 | £0.00 4.7% increase |
| Pure Via Keto Sweetener Granules (250g) | £3.38 | £3.42 | + £0.04 1.2% increase |
| | £3.35 | £3.35 | £0.00 No change |
| | £3.35 | £3.35 | £0.00 No change |
| | £3.35 | £3.35 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| | £3.35 | £3.55 | + £0.20 1.2% increase |
| Pure Via 100% Xylitol Plant Based (225g) | £3.05 | £3.12 | + £0.07 2.3% increase |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.15 | £3.35 | + £0.20 2.3% increase |
| Pure Via Bakers Secret Soft Brown Sugar Alternative (300g) | £4.17 | £3.35 | - £0.82 -19.7% decrease |
| | £5.00 | £3.35 | - £1.65 -33% decrease |
| | £3.33 | £3.35 | + £0.02 -19.7% increase |
| Pure Via Baker's Secret Icing Sugar Alternative (220g) | £3.33 | £2.63 | - £0.70 -21% decrease |
| | £4.00 | £2.65 | - £1.35 -33.8% decrease |
| | £2.66 | £2.60 | - £0.06 -21% decrease |
| Pure Via Stevia Leaf Zero Calories Sweetener Value Pack (370g) | £5.40 | £4.52 | - £0.88 -16.3% decrease |
| | £5.29 | £5.29 | £0.00 No change |
| | £5.50 | £3.75 | - £1.75 -16.3% decrease |
| Pure Via Demerara Sugar Free Alternative (200g) | £3.60 | £3.65 | + £0.05 1.4% increase |
| | £3.60 | £3.60 | £0.00 No change |
| | £3.60 | £3.70 | + £0.10 1.4% increase |
| Pure Via 100% Erythritol (900g) | £10.00 | £10.00 | £0.00 No change |
| | £10.00 | £10.00 | £0.00 No change |
| Pure Via 100% Xylitol Plant Based (900g) | £10.00 | £10.00 | £0.00 No change |
| | £10.00 | £10.00 | £0.00 No change |
| Pure Via Stevia Value Pack () | £5.29 | £4.50 | - £0.79 -14.9% decrease |
| | £5.29 | £4.50 | - £0.79 -14.9% decrease |
