| 64 Products | Jan 2025 | Jan 2026 | Change |
| Sure Men Invisible Ice Anti-perspirant Deodorant Aerosol Ice Fresh () | £2.50 | £2.50 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £1.69 | £1.69 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £2.90 | £2.90 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £6.43 | £6.43 | £0.00 No change |
| | £1.98 | £1.98 | £0.00 No change |
| Sure Men Quantum Dry Anti Perspirant (250ml) | £2.44 | £2.44 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £1.69 | £1.69 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £1.99 | £2.00 | + £0.01 No change |
| | £1.75 | £1.75 | £0.00 No change |
| | £6.49 | £6.49 | £0.00 No change |
| Sure Men Max Pro Clean Scent Anti-Perspirant Cream Stick Deodorant (45ml) | £5.07 | £4.60 | - £0.47 -9.3% decrease |
| | £5.00 | £4.28 | - £0.72 -14.4% decrease |
| | £5.00 | £5.00 | £0.00 -7.2% increase |
| | £5.00 | £5.00 | £0.00 -4.8% increase |
| | £5.50 | £5.50 | £0.00 -3.5% increase |
| | £4.60 | £5.25 | + £0.65 -0.2% increase |
| | £3.49 | £3.49 | £0.00 -0.4% increase |
| | £5.00 | £4.00 | - £1.00 -3.1% decrease |
| | £6.96 | £4.28 | - £2.68 -9.3% decrease |
| Sure Maximum Protection Clean Scent Antiperspirant (45ml) | £4.84 | £4.43 | - £0.41 -8.5% decrease |
| | £5.00 | £4.28 | - £0.72 -14.4% decrease |
| | £5.00 | £5.00 | £0.00 -7.2% increase |
| | £5.00 | £5.00 | £0.00 -4.8% increase |
| | £5.00 | £5.00 | £0.00 -3.6% increase |
| | £4.60 | £4.20 | - £0.40 -4.5% decrease |
| | £5.00 | £4.00 | - £1.00 -7.1% decrease |
| | £4.25 | £3.50 | - £0.75 -8.5% decrease |
| Sure Advanced 72h Protection Men Anti Perspirant Deodorant Extreme Dry (200ml) | £2.57 | £2.57 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Sure Men Invisible Ice 72hr Nonstop Antiperspirant Deodorant (250ml) | £3.54 | £3.55 | + £0.01 0.3% increase |
| | £3.60 | £2.94 | - £0.66 -18.3% decrease |
| | £3.60 | £3.95 | + £0.35 -4.2% increase |
| | £3.60 | £3.95 | + £0.35 0.3% increase |
| | £3.60 | £3.95 | + £0.35 2.8% increase |
| | £3.80 | £4.20 | + £0.40 4.4% increase |
| | £3.60 | £2.95 | - £0.65 0.8% decrease |
| | £2.98 | £2.90 | - £0.08 0.3% decrease |
| Sure Men Anti-Perspirant Stick Sensitive (50ml) | £2.48 | £2.44 | - £0.04 -1.6% decrease |
| | £2.00 | £2.18 | + £0.18 9% increase |
| | £1.99 | £1.99 | £0.00 4.5% increase |
| | £2.75 | £2.50 | - £0.25 -1.3% decrease |
| | £2.00 | £2.00 | £0.00 -0.9% increase |
| | £3.15 | £3.15 | £0.00 -0.8% increase |
| | £2.70 | £2.50 | - £0.20 -1.6% decrease |
| | £2.75 | £2.75 | £0.00 -1.6% increase |
| Sure Nonstop Bright Bouquet Antiperspirant Deodorant 72hr Protection (150ml) | £2.25 | £3.25 | + £1.00 44.4% increase |
| | £1.95 | £2.94 | + £0.99 50.8% increase |
| | £2.60 | £2.95 | + £0.35 29.4% increase |
| | £2.60 | £2.95 | + £0.35 23.9% increase |
| | £2.50 | £2.95 | + £0.45 22.4% increase |
| | £2.23 | £2.25 | + £0.02 18.1% increase |
| | £1.95 | £2.95 | + £1.00 22.5% increase |
| | £1.95 | £5.79 | + £3.84 44.4% increase |
| Sure Men Sport Cool 72hr Antiperspirant Deodorant (250ml) | £3.54 | £3.63 | + £0.09 2.5% increase |
| | £3.60 | £3.00 | - £0.60 -16.7% decrease |
| | £3.60 | £3.95 | + £0.35 -3.3% increase |
| | £3.60 | £3.95 | + £0.35 0.8% increase |
| | £3.60 | £2.95 | - £0.65 -3.9% decrease |
| | £3.80 | £4.20 | + £0.40 -0.8% increase |
| | £3.60 | £2.95 | - £0.65 -3.6% decrease |
| | £2.98 | £4.39 | + £1.41 2.5% increase |
| Sure Women Cotton Dry Antiperspirant Deodorant Aerosol (200ml) | £2.32 | £2.58 | + £0.26 11.2% increase |
| | £2.00 | £1.97 | - £0.03 -1.5% decrease |
| | £1.99 | £1.90 | - £0.09 -3% decrease |
| | £2.25 | £1.88 | - £0.37 -7.7% decrease |
| | £2.00 | £1.95 | - £0.05 -6.3% decrease |
| | £1.74 | £1.99 | + £0.25 -3% increase |
| | £2.25 | £2.00 | - £0.25 -4.4% decrease |
| | £3.99 | £6.34 | + £2.35 11.2% increase |
