| 10 Products | Apr 2025 | Apr 2026 | Change |
| Pure Via Stevia Leaf Sweet Granules Zero Sweetener (250g) | £4.95 | £5.23 | + £0.28 5.7% increase |
| | £4.60 | £4.60 | £0.00 No change |
| | £4.35 | £4.35 | £0.00 No change |
| | £4.59 | £4.59 | £0.00 No change |
| | £3.25 | £3.25 | £0.00 No change |
| | £3.16 | £4.85 | + £1.69 8.5% increase |
| | £9.73 | £9.73 | £0.00 5.7% increase |
| Pure Via Keto Sweetener Granules (250g) | £3.40 | £3.43 | + £0.03 0.9% increase |
| | £3.35 | £3.35 | £0.00 No change |
| | £3.35 | £3.35 | £0.00 No change |
| | £3.35 | £3.35 | £0.00 No change |
| | £3.50 | £3.55 | + £0.05 0.3% increase |
| | £3.45 | £3.55 | + £0.10 0.9% increase |
| Pure Via 100% Xylitol Plant Based (225g) | £3.08 | £3.12 | + £0.04 1.3% increase |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.25 | £3.35 | + £0.10 1.3% increase |
| Pure Via Bakers Secret Soft Brown Sugar Alternative (300g) | £5.00 | £4.23 | - £0.77 -15.4% decrease |
| | £5.00 | £3.35 | - £1.65 -33% decrease |
| | £5.00 | £5.10 | + £0.10 -15.4% increase |
| Pure Via Baker's Secret Icing Sugar Alternative (220g) | £4.00 | £3.38 | - £0.62 -15.5% decrease |
| | £4.00 | £2.65 | - £1.35 -33.8% decrease |
| | £4.00 | £4.10 | + £0.10 -15.5% increase |
| Pure Via Stevia Leaf Zero Calories Sweetener Value Pack (370g) | £5.45 | £5.13 | - £0.32 -5.9% decrease |
| | £5.29 | £4.50 | - £0.79 -14.9% decrease |
| | £5.60 | £5.75 | + £0.15 -5.9% increase |
| Pure Via Demerara Sugar Free Alternative (200g) | £3.60 | £3.65 | + £0.05 1.4% increase |
| | £3.60 | £3.60 | £0.00 No change |
| | £3.60 | £3.70 | + £0.10 1.4% increase |
| Pure Via 100% Erythritol (900g) | £10.00 | £10.00 | £0.00 No change |
| | £10.00 | £10.00 | £0.00 No change |
| Pure Via 100% Xylitol Plant Based (900g) | £10.00 | £10.00 | £0.00 No change |
| | £10.00 | £10.00 | £0.00 No change |
| Pure Via Stevia Value Pack () | £5.29 | £4.50 | - £0.79 -14.9% decrease |
| | £5.29 | £4.50 | - £0.79 -14.9% decrease |
