| 57 Products | Sep 2025 | Sep 2026 | Change |
| Sure Bright Bouquet Antiperspirant Aerosol Deodorant () | £2.15 | £2.17 | + £0.02 0.9% increase |
| | £1.99 | £2.24 | + £0.25 12.6% increase |
| | £1.69 | £1.69 | £0.00 7.1% increase |
| | £2.00 | £2.00 | £0.00 4.8% increase |
| | £1.00 | £1.00 | £0.00 3.6% increase |
| | £2.90 | £2.90 | £0.00 2.6% increase |
| | £2.00 | £2.00 | £0.00 2.1% increase |
| | £1.99 | £1.99 | £0.00 1.5% increase |
| | £2.50 | £2.50 | £0.00 1.5% increase |
| | £1.99 | £1.99 | £0.00 1% increase |
| | £1.75 | £1.75 | £0.00 1.5% increase |
| | £5.21 | £5.21 | £0.00 1.3% increase |
| | £0.80 | £0.80 | £0.00 0.9% increase |
| Sure Cotton Dry Antiperspirant Deodorant () | £2.21 | £2.23 | + £0.02 0.9% increase |
| | £2.00 | £2.24 | + £0.24 12% increase |
| | £1.69 | £1.69 | £0.00 6.5% increase |
| | £2.00 | £2.00 | £0.00 4.2% increase |
| | £1.00 | £1.00 | £0.00 3.6% increase |
| | £2.00 | £2.00 | £0.00 2.9% increase |
| | £1.99 | £1.99 | £0.00 2.2% increase |
| | £2.50 | £2.50 | £0.00 2.1% increase |
| | £1.99 | £1.99 | £0.00 1.6% increase |
| | £1.75 | £1.75 | £0.00 1.6% increase |
| | £5.89 | £5.89 | £0.00 1.3% increase |
| | £1.49 | £1.49 | £0.00 0.9% increase |
| Sure Men Invisible Ice Anti-perspirant Deodorant Aerosol Ice Fresh () | £2.50 | £2.52 | + £0.02 0.8% increase |
| | £2.00 | £2.24 | + £0.24 12% increase |
| | £1.69 | £1.69 | £0.00 6.5% increase |
| | £2.00 | £2.00 | £0.00 4.2% increase |
| | £2.00 | £2.00 | £0.00 3.1% increase |
| | £2.90 | £2.90 | £0.00 2.4% increase |
| | £2.00 | £2.00 | £0.00 1.9% increase |
| | £1.99 | £1.99 | £0.00 1.9% increase |
| | £2.50 | £2.50 | £0.00 1.4% increase |
| | £2.00 | £2.00 | £0.00 1.4% increase |
| | £6.43 | £6.43 | £0.00 1.2% increase |
| | £1.98 | £1.98 | £0.00 0.8% increase |
| Sure Men Max Pro Clean Scent Anti-Perspirant Cream Stick Deodorant (45ml) | £5.02 | £4.73 | - £0.29 -5.8% decrease |
| | £4.51 | £4.30 | - £0.21 -4.7% decrease |
| | £5.00 | £5.00 | £0.00 -2.3% increase |
| | £5.00 | £5.00 | £0.00 -1.4% increase |
| | £5.50 | £5.50 | £0.00 -1% increase |
| | £4.73 | £5.25 | + £0.52 1.2% increase |
| | £3.49 | £3.49 | £0.00 1.1% increase |
| | £5.00 | £5.00 | £0.00 0.8% increase |
| | £6.96 | £4.28 | - £2.68 -5.8% decrease |
| Sure Men Original Roll-On Deodorant () | £1.34 | £1.26 | - £0.08 -6% decrease |
| | £1.40 | £1.38 | - £0.02 -1.4% decrease |
| | £1.25 | £1.25 | £0.00 -0.8% increase |
| | £1.25 | £1.25 | £0.00 -0.8% increase |
| | £1.00 | £1.00 | £0.00 -0.8% increase |
| | £1.65 | £1.65 | £0.00 No change |
| | £1.60 | £1.06 | - £0.54 -6.6% decrease |
| | £1.25 | £1.25 | £0.00 -6% increase |
| Sure Advanced 72h Protection Men Anti Perspirant Deodorant Extreme Dry (200ml) | £2.57 | £2.57 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Sure Men Invisible Ice 72hr Nonstop Antiperspirant Deodorant (250ml) | £3.50 | £3.64 | + £0.14 4% increase |
| | £2.94 | £2.85 | - £0.09 -3.1% decrease |
| | £3.78 | £4.30 | + £0.52 6.5% increase |
| | £3.95 | £4.30 | + £0.35 7.3% increase |
| | £3.60 | £3.95 | + £0.35 7.8% increase |
| | £3.68 | £3.00 | - £0.68 2.5% decrease |
| | £3.95 | £4.25 | + £0.30 3.6% increase |
| | £2.63 | £2.85 | + £0.22 4% increase |
| Sure Men Anti-Perspirant Stick Sensitive (50ml) | £2.50 | £2.56 | + £0.06 2.4% increase |
| | £2.18 | £2.20 | + £0.02 0.9% increase |
| | £1.99 | £1.99 | £0.00 0.5% increase |
| | £2.50 | £2.50 | £0.00 0.5% increase |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.15 | £3.15 | £0.00 0.4% increase |
| | £2.93 | £3.35 | + £0.42 2.8% increase |
| | £2.75 | £2.75 | £0.00 2.4% increase |
| Sure Nonstop Bright Bouquet Antiperspirant Deodorant 72hr Protection (150ml) | £2.61 | £2.85 | + £0.24 9.2% increase |
| | £2.56 | £3.15 | + £0.59 23% increase |
| | £2.95 | £2.95 | £0.00 10.5% increase |
| | £2.95 | £3.15 | + £0.20 9.2% increase |
| | £2.95 | £2.95 | £0.00 7% increase |
| | £2.63 | £3.30 | + £0.67 10.3% increase |
| | £2.20 | £2.10 | - £0.10 8.1% decrease |
| | £2.05 | £2.35 | + £0.30 9.2% increase |
| Sure Men Sport Cool 72hr Antiperspirant Deodorant (250ml) | £3.52 | £3.66 | + £0.14 4% increase |
| | £2.94 | £2.85 | - £0.09 -3.1% decrease |
| | £3.78 | £4.30 | + £0.52 6.5% increase |
| | £3.95 | £4.30 | + £0.35 7.3% increase |
| | £3.60 | £3.95 | + £0.35 7.8% increase |
| | £3.68 | £3.00 | - £0.68 2.5% decrease |
| | £3.95 | £4.25 | + £0.30 3.6% increase |
| | £2.71 | £2.95 | + £0.24 4% increase |
