| 7 Products | Oct 2025 | Oct 2026 | Change |
| Pure Via 100% Xylitol Plant Based (225g) | £2.78 | £3.12 | + £0.34 12.2% increase |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £3.00 | + £0.50 9.1% increase |
| | £2.85 | £3.35 | + £0.50 12.2% increase |
| Pure Via Bakers Secret Soft Brown Sugar Alternative (300g) | £4.59 | £5.05 | + £0.46 10% increase |
| | £5.00 | £5.00 | £0.00 No change |
| | £4.18 | £5.10 | + £0.92 10% increase |
| Pure Via Baker's Secret Icing Sugar Alternative (220g) | £3.65 | £2.78 | - £0.87 -23.8% decrease |
| | £4.00 | £2.65 | - £1.35 -33.8% decrease |
| | £3.30 | £2.90 | - £0.40 -23.8% decrease |
| Pure Via Stevia Leaf Zero Calories Sweetener Value Pack (370g) | £5.45 | £5.52 | + £0.07 1.3% increase |
| | £5.29 | £5.29 | £0.00 No change |
| | £5.60 | £5.75 | + £0.15 1.3% increase |
| Pure Via 100% Erythritol (900g) | £10.00 | £10.00 | £0.00 No change |
| | £10.00 | £10.00 | £0.00 No change |
| Pure Via 100% Xylitol Plant Based () | £10.00 | £10.00 | £0.00 No change |
| | £10.00 | £10.00 | £0.00 No change |
| Pure Via Stevia Value Pack () | £5.29 | £4.50 | - £0.79 -14.9% decrease |
| | £5.29 | £4.50 | - £0.79 -14.9% decrease |