| 7 Products | May 2023 | May 2024 | Change |
| Cow & Gate 1 First Baby Milk Formula Powder from Birth - Tub (800g) | £10.67 | £10.28 | - £0.39 -3.7% decrease |
| | £10.50 | £9.75 | - £0.75 -7.1% decrease |
| | £13.25 | £8.99 | - £4.26 -21.1% decrease |
| | £10.00 | £10.50 | + £0.50 -13.3% increase |
| | £10.50 | £10.50 | £0.00 -10.1% increase |
| | £10.75 | £10.75 | £0.00 -8.2% increase |
| | £10.00 | £10.50 | + £0.50 -6.1% increase |
| | £10.50 | £10.50 | £0.00 -5.4% increase |
| | £10.50 | £10.50 | £0.00 -4.7% increase |
| | £10.00 | £10.49 | + £0.49 -3.7% increase |
| Cow & Gate 1 First Milk Ready to Feed (200ml) | £2.91 | £2.84 | - £0.07 -2.4% decrease |
| | £6.99 | £4.73 | - £2.26 -32.3% decrease |
| | £1.15 | £1.15 | £0.00 -27.8% increase |
| | £1.00 | £1.00 | £0.00 -24.9% increase |
| | £0.90 | £1.00 | + £0.10 -21.5% increase |
| | £1.00 | £1.00 | £0.00 -19.5% increase |
| | £1.00 | £1.00 | £0.00 -17.9% increase |
| | £10.39 | £11.99 | + £1.60 -2.5% increase |
| | £0.85 | £0.85 | £0.00 -2.4% increase |
| Cow & Gate Infant Formula Multipack (200ml) | £3.29 | £3.29 | £0.00 No change |
| | £3.85 | £3.85 | £0.00 No change |
| | £4.15 | £4.15 | £0.00 No change |
| | £3.85 | £3.85 | £0.00 No change |
| | £3.20 | £3.20 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Cow & Gate 1 First Baby Milk Formula Liquid from Birth (1l) | £4.06 | £4.16 | + £0.10 2.5% increase |
| | £3.90 | £4.50 | + £0.60 15.4% increase |
| | £4.70 | £4.70 | £0.00 7% increase |
| | £3.85 | £3.85 | £0.00 4.8% increase |
| | £3.90 | £3.90 | £0.00 3.7% increase |
| | £4.30 | £4.30 | £0.00 2.9% increase |
| | £3.70 | £3.70 | £0.00 2.5% increase |
| Cow & Gate 1 First Baby Milk Formula Liquid Starter Pack from Birth 6x6x70ml (70ml) | £7.80 | £8.68 | + £0.88 11.3% increase |
| | £9.71 | £16.99 | + £7.28 75% increase |
| | £7.50 | £7.00 | - £0.50 39.4% decrease |
| | £7.50 | £7.00 | - £0.50 25.4% decrease |
| | £7.50 | £7.00 | - £0.50 18% decrease |
| | £7.50 | £7.00 | - £0.50 13.4% decrease |
| | £7.10 | £7.10 | £0.00 11.3% increase |
| Cow & Gate Hungry Baby Milk Formula From Birth (200ml) | £0.85 | £0.85 | £0.00 No change |
| | £0.85 | £0.85 | £0.00 No change |
| Cow & Gate 1 First Infant Milk From Birth Breastmilk Substitute (200ml) | £0.85 | £0.85 | £0.00 No change |
| | £0.85 | £0.85 | £0.00 No change |
