Top 10 It Cosmetics Products

Discover the UK's favourite it cosmetics products, see how shoppers rate them, and learn where you can buy them across 15 supermarkets.
1

What people say

3,314 reviews from 2 shops
“I LOVE HOW THIS PRODUCT GIVES ME FULL COVERAGE AND THE LOOK OF AMAZING CLEAN SKIN !! FINALLY FOUND A PERFECT COVER FOR MY UNDER EYE !! I LOVE LOVE LOVE LOVE THESE PRODUCTS”
“Love it! I use this everyday! I use the medium in the winter and tan in the summer! It feels so lightweight on my face with great coverage!”

Where to buy

£21.60
£21.60
2

What people say

2,541 reviews from 1 shop
“I love everything about this amazing night cream!! I wake up and my skin is still hydrated and so smooth and not red!! The lavender smell is heavenly”
“I love the Confidence in your beauty sleep it feels so good on my skin and smells heavenly i wake up with my skin feeling so mosturized and fresh !!!!”

Where to buy

£40.00
3

What people say

8,965 reviews from 2 shops
“I love it I'm 53 years old w/ those wrinkles setting in first I must say the cream has a nice clean smell & made my skin so soft when applied it feels a little sticky but my skin quickly absorbed it ”
“This is so wonderful! It is heavy and thick but so cool going on and it has a slight lemon scent which is great”

Where to buy

£34.99
£36.00
4

What people say

867 reviews from 1 shop
“This is an amazing product! For years I have suffered from clumpy flakey mascara and have tried most of the leading premium brands”
“This is the perfect mascara for tiny lower lid lashes! Just enough to color and separate without clumping or flaking!”

Where to buy

£20.00
5

What people say

2,618 reviews from 1 shop
“I love everything about this amazing night cream!! I wake up and my skin is still hydrated and so smooth and not red!! The lavender smell is heavenly”
“I love the Confidence in your beauty sleep it feels so good on my skin and smells heavenly i wake up with my skin feeling so mosturized and fresh !!!!”

Where to buy

£12.00
6

What people say

1,020 reviews from 1 shop
“This is an essential in my daily makeup routine! Makes my face look amazing”
“This is by far the best loose powder that I have ever used! So natural and doesn't cake on your skin! Smooth velvet finish ????”

Where to buy

£24.80
7

What people say

1,382 reviews from 2 shops
“I think this is a fabulous product but I believe it is packaged very deceptively you get at tiny maybe 1/8 th of an inch of product ! I think it is WAY OVERPRICED SAME WITH THE LOOSE POWDER”
“I love this powder! I usually buy the loose but wanted to try the compressed but I think I am hooked on this! Goes on easy”

Where to buy

£24.80
£24.81
8

What people say

95 reviews from 1 shop
“I love the way it goes on so smooth and especially covers the entire area of the face including under the eyes!”
“I love this brush! Super soft and applies just the right amount of powder eveningly”

Where to buy

£30.40
9

What people say

176 reviews from 1 shop
“This is wonderful along with all of it cosmetics products!! It smells amazing but goes on smooth and I have olive skin and it's a wonderful bronze glow”
“I love the sheer color over my tinted moisturizer…it looks natural and stays all day”

Where to buy

£24.80
10

What people say

2,041 reviews from 2 shops
“I love this product I've never tried anything for my dark spots since its something ive never wanted to risk and go buy but this stuff is amazing it doesnt feel heavy at all and i see results already and it smells amazing”
“I love how much clearer and brighter my complexion has become since adding this serum to my daily routine”

Where to buy

£23.00
£23.00
11

What people say

1,756 reviews from 1 shop
“Love this eyebrow pencil! It goes on super easy and it's just the right color for my dark hair! This was the first eyebrow pencil I used when I started filling in my brows and it is great for the beginner”
“Very surprised how well it worked on both my brows (medium brown) and my mother's brows (blonde)”

Where to buy

£24.00
12
13
14
15

What people say

1,520 reviews from 1 shop
“I love the feel of this cream! It has a light clean scent and feels moisturizing without leaving the skin greasy”
“Love it!!! I'm turning 56 and my skin looks and feels better than ever! It was a gradual adjustment as it made my skin flakey at first”

Where to buy

£47.20
16

What people say

2,308 reviews from 3 shops
“I love this mascara!! I get amazing results with just one coat which is unheard of for me! It does sometimes come out a bit thick on the brush so I have to wipe of the excess first otherwise I get a very clumpy look but overall I love the results I get from this”
“I think it is great for going out when you do want a more dramatic eye”

Where to buy

£11.99
£20.00
£20.00
17

What people say

307 reviews from 1 shop
“This is the EASIEST liner to apply and it comes out perfect every time!! It's fantastic and beats all the other eyeliners I've tried over the years!”
“This is hands-down my favorite liquid liner! I'm able to get right into my lash line without it gobbing on to my eyelashes”

Where to buy

£17.60
18

What people say

54 reviews from 1 shop
“They are pricy but worth every penny to me”
“I love the Heavenly Luxe Airbrush Powder & Bronzer #1!!”

Where to buy

£30.40
19

What people say

2,308 reviews from 2 shops
“This is an amazing brush that I am now using on the daily I received this via Influenster in exchange for my honest opinion and review and I couldn't be happier as I am in love it's soft but not to fluffy where the Bristles break off it's incredibly powerful brush for a smaller scale when it comes to brushes and perfect for contour”

Where to buy

£30.40
£38.00
20

What people say

555 reviews from 1 shop
“I love the wand on the It Cosmetics Hello Lashes+! The rounded ball on the end of the wand makes it so easy to get inner corners and lower lashline! It really lifted and lengthened my lashes! It is a great mascara!”
“This is the first mascara I've tried that works and is great on my sensitive eyes and skin”

Where to buy

£25.00
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