“This is an absolute pleasure to work with at home the consistency is always a little off with home products but this was fantastic left my hair feeling wonderful and luminous I an so pleased to make this product my new forever hair dye thank youuu!!!”
“Love this hair dye colour is so vibrant and made my hair super soft and shiny after use”
“Love this colour! Covered a lot of uneven tones that I had left over from bright red hair and has brought my yellowy bleach blonde colour to a lush blonde with hints of ash and honey colours throughout”
“Love the fact that the colourant was a liquid not a cream easier for my arthritic fingers to decant without having to squeeze a tube”
“I love the way my hair looks & feels after using Preference so I will continue to use it as I am also super happy with the vibrant blonde that I get from 'Helsinki'”
“Love this hair colour my hair looks very fresh and vibrantly coloured! Strong colour but great results tho! Absolutely would recommend to others! 5*”
“This product is not recommended for grey hair but I decided to use it anyway because I wanted to stop dying my hair blonde and let my natural silvery-grey come through”
“Love this colour and brilliant for covering up two toned hair! Iv been growing my permanent hair colour out for over a year and was fed up with miss matched hair”
“LOVE IT!!! I applied this product about 2 weeks ago - I waited with my review to see how the colour lasted - this was the first time I have ever tried to apply colour myself”
“Love the result! I didn't stray too far from my natural colour; it made it more vibrant and my hair more soft and shiny”
“This is a lovely colour and definitely didn't come out as near black like some of the other reviews! Ive used many of the castings shade and always been happy”
“I love that it is iced chocolate and this meant that I didn't have a orange or red hue to my brown hair”
