Top 10 Sure Products

Discover the UK's favourite sure products, see how shoppers rate them, and learn where you can buy them across 15 supermarkets.
All
Sure Deodorant
Sure Antiperspirant
Sure Deodorant Roll On
Sure Maximum Protection
Sure Deodorant Stick
Sure For Men
1

What people say

411 reviews from 7 shops
“This is a great quality deodorant that is non irritating formula and offers a fresh light floral like scent which lingers all day whilst simultaneously leaving my underarms smooth and dry with no stickiness”
“I think that this product is great no white marks at all! I work in a hot kitchen and this product has kept me protected which is great”

Where to buy

£2.09
£2.21
£2.25
+4
STORES
2

What people say

958 reviews from 11 shops
“This product is absolutely fantastic and does a great job at providing long lasting freshness and keeping the skin odour and sweat free! It also does not leave any yellow marks or stains on clothes which is amazing and leaves the underarms dry and feeling protected”
“I found this a great all round deodorant”

Where to buy

£2.94
£2.95
£2.95
+8
STORES
3

What people say

298 reviews from 7 shops
“This is amazing!!! It stops pretty much any perspiration and hides any unwanted smells! I suffer from PCOS I condition that can cause women to perspire more than usual”
“I love the smell and it's an effective product keeping me comfortable and dry”

Where to buy

£3.50
£4.00
£4.00
+4
STORES
4

What people say

1,073 reviews from 9 shops
“I think I might find the price a little offputting as it is more expensive than other deodorants”
“I think this cream deo is fabulous! One application first thing in a morning keeps me dry all through a busy day”

Where to buy

£3.50
£3.50
£3.90
+6
STORES
5

What people say

137 reviews from 6 shops
“This is absolutely brilliant! I got this for my wedding and it was perfect! I didn't what any tell tales marks on my wedding dress and I wanted something to last me all day through! It certainly did and the smell wasn't overwhelming either”
“This is a long lasting deodorant and it smells wonderful”

Where to buy

£2.09
£2.09
£2.95
+3
STORES
6

What people say

228 reviews from 7 shops
“I love the fresh and fruity scent of this deodorant”
“I love sure this fresh deodorant smells lush and keeps you fresh winner from me!!”

Where to buy

£2.94
£2.95
£3.00
+4
STORES
7

What people say

655 reviews from 10 shops
“This is a really nice deodorant lovely fresh flower smell to it too and the fresh smell really does last - no white marks either so far so am really pleased with that and also haven't felt the need to reapply deodorant throughout the day due to feeling sweaty - it really does keep you feeling fresh and smelling nice al day :)”
“I love Sure Deodorant”

Where to buy

£2.94
£2.95
£2.95
+7
STORES
8

What people say

3,122 reviews from 6 shops
“I love using sure its always been very reliable I know when I use it I feel more confident that I will smell fresh and clean this one leaves my under arms feeling and smelling fresh I would highly recommend trying this”
“I think the price is really reasonable and would happily even pay a little more purely based on the quality”

Where to buy

£2.50
£2.50
£2.50
+3
STORES
9

What people say

1,394 reviews from 11 shops
“This is a really nice deodorant lovely fresh flower smell to it too and the fresh smell really does last - no white marks either so far so am really pleased with that and also haven't felt the need to reapply deodorant throughout the day due to feeling sweaty - it really does keep you feeling fresh and smelling nice al day :)”
“I love this deodorant”

Where to buy

£1.84
£1.88
£1.95
+8
STORES
10

What people say

317 reviews from 7 shops
“This is a cream that u apply morning and night and leaves you feeling really fresh all day long even when I running around looking after my 4 children all day”
“This is my first time trying a cream deodorant and I'm impressed with it”

Where to buy

£3.50
£4.00
£4.00
+4
STORES
11

What people say

135 reviews from 6 shops
“This is brilliant size tin and brilliant regardless how much exercise you do at keeping you dry and comfortable the scent was very pleasant and it really does help with dryness and if you irritate underarm it's great also”
“This is an absolute must for me now especially in this weather! I'm very active and go to the gym”

Where to buy

£2.94
£2.94
£2.95
+3
STORES
12
13

What people say

721 reviews from 6 shops
“This product is a very long lasting product that doesn't leave ur armpits feeling sticky or claggy like some deodorant that I have used It has a nice long lasting fragrance that keeps you feeling frest all day Ylit also doesn't leave you with white powder marks like some”
“Very good and easy to use - a quick spray under the armpits daily”

Where to buy

£2.09
£2.95
£2.95
+3
STORES
14

Where to buy

£3.50
£3.88
£4.00
+2
STORES
15

What people say

254 reviews from 8 shops
“This is actually a great deodorant! I personally love the scent and i love that the scent is so strong! It's very overpowering which I like in a deodorant”
“Very impressive no stinging under arms keeps you cool and smelling nice”

Where to buy

£2.09
£2.21
£2.94
+5
STORES
16

What people say

144 reviews from 7 shops
“Love sure my go to deodorant I have tried many different name brands but sure always comes on top”
“Very musky clean but feminine smell”

Where to buy

£2.09
£2.09
£2.21
+4
STORES
17

What people say

246 reviews from 5 shops
“I love sure products and this did not disappoint! It smells really nice like a flowery garden the scent really took me by surprise! It was very pleasant”
“I love sure deodorants in general I've never been let down even in the sweatiest of weather”

Where to buy

£3.00
£3.94
£3.95
+2
STORES
18

Where to buy

£2.94
£2.95
£3.95
+1
STORE
19

What people say

835 reviews from 9 shops
“I have to say this smells amazing and the product is great and you actually don't smell and don't get very sweaty i would definitely buying this more for my smelly little son who smells much better great product”
“This is a great product keeps you feeling fresh for a long time”

Where to buy

£1.95
£1.95
£2.00
+6
STORES
20

What people say

595 reviews from 7 shops
“I love this deodorant it keeps me feeling and smelling fresh all day regardless of how hot and clammy I may get”
“I would not buy this regularly because I am happy with the cheaper Sure deodorant that I also tried but I will definitely finish this can but only use it on very hot or very sporty days”

Where to buy

£3.50
£3.50
£3.88
+4
STORES
Deodorants
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Creams
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