Top 10 Toothpastes

Discover the UK's favourite toothpastes, see how shoppers rate them, and learn where you can buy them across 15 supermarkets.
1

Where to buy

£4.75
£5.00
£5.00
+4
STORES
2

What people say

1,367 reviews from 8 shops
“I love the max white range and this one didn't disappoint!! Fresh tasting and I can actually see an improvement in surface stains on the front teeth I get from drinking coffee”
“Very often whitening toothpastes are harsh to enamel and cause teeth to be overly sensitive to different food”

Where to buy

£12.00
£12.00
£12.00
+5
STORES
3

What people say

1,243 reviews from 10 shops
“I found this toothpaste perfect for my sensitive teeth ! I clean them twice a day and it's not harmful on my teeth especially after drinking coffee! I feel a clean fresh breath after using it too ”
“The taste is unusually mild for toothpaste (not your regular crisp mint) but very pleasant and keeps mouth and breath beautifully clean”

Where to buy

£3.75
£3.75
£3.75
+7
STORES
4

What people say

27 reviews from 3 shops
“This is brilliant value for a toothpaste that does a brilliant job”
“Very good for the price”

Where to buy

£1.00
£1.30
£1.30
5

Where to buy

£4.00
£5.50
£5.50
+3
STORES
6

What people say

250 reviews from 3 shops
“This is a great toothpaste and was definitely better than I expected”
“Very blue which was a little strange but not a problem”

Where to buy

£9.34
£13.99
£14.00
7

What people say

40,542 reviews from 7 shops
“I love love love this toothpaste since I've been wearing aligners my teeth have become super sensitive and this tooth paste has calmed things right down I've really noticed a difference it's also super foamy so a little goes a long way which is great in a large household like ours also is very fresh tasting which lasts all day”

Where to buy

£2.50
£3.75
£4.50
+4
STORES
8

What people say

694 reviews from 9 shops
“The taste is lovely and fresh too and not artificial and overpowering”
“The taste is pleasant and makes cleaning your teeth a better experience rather than a chore”

Where to buy

£2.89
£2.99
£3.00
+6
STORES
9

What people say

272 reviews from 7 shops
“I love drinking a couple of coffees every day and had stained teeth but using Colgate everything went simpler for me”
“I love using Colgate as my toothpaste and very happy to try Colgate Total Advanced Whitening paste”

Where to buy

£2.85
£4.50
£5.00
+4
STORES
10

Where to buy

£4.75
£5.00
£5.00
+4
STORES
11

What people say

208 reviews from 7 shops
“This is very strong tasting but works better than most of the expensive whitening toothpastes I sometimes use but I always come back to this”
“I love the strong unique antiseptic taste”

Where to buy

£1.99
£2.00
£2.19
+4
STORES
12

What people say

1,147 reviews from 9 shops
“I love that toothpaste! My teeth feel amazing clean and white! I have sensitive teeth but I don't feel any discomfort usingcolgate triple action! I truly recommend”
“Love the toothpaste as it is definitely mouth friendly and leaves a clean refreshing taste and beautiful teeth it is definitely worth buying again and again”

Where to buy

£0.98
£0.99
£0.99
+6
STORES
13

What people say

49 reviews from 3 shops
“I found this toothpaste to be gentle but effective”
“This is a worthy alternative”

Where to buy

£6.45
£8.40
£11.79
14

What people say

2,005 reviews from 6 shops
“This is one of my favourite toothpastes it had a great taste and not too strong or overpowering and leaves your mouth feeling very fresh and clean”
“I found this toothpaste super fresh great for the morning refresh and leaves you with a very cooling feeling for a quite long time”

Where to buy

£2.00
£2.00
£2.00
+3
STORES
15

What people say

1,990 reviews from 8 shops
“Love the super clean teeth feeling this tooth paste leave! It's had a great difference to the coffee staining I had”
“The taste isn't too overpowering but strong enough to leave a lasting fresh breath”

Where to buy

£3.00
£3.99
£4.00
+5
STORES
16

What people say

2,981 reviews from 6 shops
“I love this toothpastes my absolute favourite!! Leaves ur teeth feeling smooth fresh and looking super white”
“Love this toothpaste fresh feeling clean white smile perfect for everyday use”

Where to buy

£2.50
£2.50
£2.50
+3
STORES
17

What people say

11,851 reviews from 5 shops
“I love this toothpaste! It has a gorgeous minty taste and with sensitive teeth I was a little worried but no need; the toothpaste worked perfectly on my teeth leaving my mouth feeling fresh and sparkling clean - now my ‘go to' toothpaste!”
“I love a good toothpaste that is an all rounder love brilliant white sparkling clean teeth”

Where to buy

£2.25
£2.25
£2.25
+2
STORES
18

What people say

1,601 reviews from 6 shops
“The taste is a little different from normal but pleasant when used a few times and has done wonders for my gums and teeth I still have pleasant breath and lovely white teeth I cannot praise this product highly enough”
“This is amazing not only does it help with bleeding gums it makes your teeth white and shiny”

Where to buy

£3.50
£5.50
£5.50
+3
STORES
19

What people say

421 reviews from 5 shops
“Love the toothpaste as it is definitely mouth friendly and leaves a clean refreshing taste and beautiful teeth it is definitely worth buying again and again”
“I found this one to be of great taste and left my breath felling and smelling fresh even an hour after brushing my teeth”

Where to buy

£0.99
£0.99
£0.99
+2
STORES
20

What people say

1,911 reviews from 8 shops
“The taste of the toothpaste is yummy and it leaves my teeth gleaming and feeling pristine! I currently have clear braces and this toothpaste has helped to keep my teeth as clean as possible”
“I love the fresh taste and the extra clean feeling I have when I use Colgate Total original toothpaste”

Where to buy

£2.00
£2.00
£2.00
+5
STORES
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