| 100 Products | Apr 2025 | Apr 2026 | Change |
| Colgate TRIPLE ACTION Fluoride Toothpaste Original MintFresh Breath Cavity (100ml) | £1.10 | £1.10 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.92 | - £0.06 -1% decrease |
| | £1.20 | £1.20 | £0.00 -1% increase |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 -0.9% increase |
| | £1.25 | £1.25 | £0.00 No change |
| Aquafresh Little Teeth Kids Toothpaste 3-5 Years (75ml) | £2.06 | £1.89 | - £0.17 -8.3% decrease |
| | £2.20 | £2.20 | £0.00 No change |
| | £1.89 | £1.47 | - £0.42 -10.2% decrease |
| | £2.20 | £2.20 | £0.00 -6.7% increase |
| | £2.50 | £2.50 | £0.00 -5% increase |
| | £2.20 | £2.20 | £0.00 -4.1% increase |
| | £2.20 | £1.53 | - £0.67 -8.2% decrease |
| | £2.30 | £2.30 | £0.00 -6.8% increase |
| | £2.20 | £1.55 | - £0.65 -10% decrease |
| | £1.69 | £1.69 | £0.00 -8.8% increase |
| | £1.25 | £1.25 | £0.00 -8.3% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £3.04 | £3.49 | + £0.45 14.8% increase |
| | £3.79 | £3.50 | - £0.29 -7.7% decrease |
| | £3.00 | £6.00 | + £3.00 39.7% increase |
| | £6.00 | £7.00 | + £1.00 29.1% increase |
| | £3.00 | £3.50 | + £0.50 26.6% increase |
| | £1.89 | £1.89 | £0.00 23.7% increase |
| | £2.00 | £2.00 | £0.00 21.3% increase |
| | £2.88 | £2.75 | - £0.13 18.3% decrease |
| | £2.29 | £2.29 | £0.00 16.4% increase |
| | £2.49 | £2.49 | £0.00 14.8% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £3.03 | £2.65 | - £0.38 -12.5% decrease |
| | £2.49 | £2.55 | + £0.06 2.4% increase |
| | £3.92 | £2.14 | - £1.78 -26.8% decrease |
| | £2.87 | £2.14 | - £0.73 -26.2% decrease |
| | £4.20 | £4.20 | £0.00 -18.1% increase |
| | £2.75 | £2.75 | £0.00 -15.1% increase |
| | £2.75 | £2.75 | £0.00 -12.7% increase |
| | £2.88 | £2.90 | + £0.02 -10.9% increase |
| | £2.62 | £2.15 | - £0.47 -11.8% decrease |
| | £2.75 | £2.25 | - £0.50 -12.5% decrease |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £4.02 | £4.37 | + £0.35 8.7% increase |
| | £4.50 | £5.00 | + £0.50 11.1% increase |
| | £4.46 | £2.50 | - £1.96 -16.3% decrease |
| | £2.50 | £5.50 | + £3.00 13.4% increase |
| | £2.50 | £2.50 | £0.00 11.2% increase |
| | £5.25 | £5.80 | + £0.55 10.9% increase |
| | £5.00 | £5.50 | + £0.50 10.6% increase |
| | £5.00 | £5.50 | + £0.50 10.6% increase |
| | £4.00 | £4.00 | £0.00 9.4% increase |
| | £2.99 | £2.99 | £0.00 8.7% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.72 | £3.72 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £2.99 | £3.00 | + £0.01 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| Corsodyl Complete Protection Gum Care Toothpaste for Healthy Gums Extra Fresh (75ml) | £3.97 | £3.70 | - £0.27 -6.8% decrease |
| | £3.50 | £3.50 | £0.00 No change |
| | £5.00 | £3.50 | - £1.50 -17.6% decrease |
| | £3.48 | £3.48 | £0.00 -12.5% increase |
| | £3.50 | £5.00 | + £1.50 No change |
| | £5.25 | £3.50 | - £1.75 -8.4% decrease |
| | £4.20 | £3.50 | - £0.70 -9.9% decrease |
| | £3.48 | £3.48 | £0.00 -8.6% increase |
| | £5.35 | £5.35 | £0.00 -7.3% increase |
| | £2.00 | £2.00 | £0.00 -6.8% increase |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £7.43 | £7.43 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| | £4.25 | £4.25 | £0.00 No change |
| | £2.10 | £2.10 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £42.97 | £42.97 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Advanced White Whitening Toothpaste (125ml) | £4.23 | £4.66 | + £0.43 10.2% increase |
| | £5.00 | £6.00 | + £1.00 20% increase |
| | £5.98 | £5.63 | - £0.35 6% decrease |
| | £6.00 | £6.00 | £0.00 3.9% increase |
| | £3.00 | £6.00 | + £3.00 18.2% increase |
| | £3.00 | £3.15 | + £0.15 16.5% increase |
| | £5.00 | £5.00 | £0.00 13.7% increase |
| | £5.60 | £5.69 | + £0.09 11.5% increase |
| | £2.49 | £2.49 | £0.00 10.9% increase |
| | £1.99 | £1.99 | £0.00 10.2% increase |
| Aquafresh Milk Teeth Baby Toothpaste 0-2 Years Fluoride for Kids (50ml) | £1.58 | £1.41 | - £0.17 -10.8% decrease |
| | £1.69 | £1.18 | - £0.51 -30.2% decrease |
| | £1.25 | £1.25 | £0.00 -17% increase |
| | £1.70 | £1.70 | £0.00 -11% increase |
| | £1.70 | £1.70 | £0.00 -8.2% increase |
| | £1.70 | £1.70 | £0.00 -6.2% increase |
| | £1.70 | £1.18 | - £0.52 -10.5% decrease |
| | £1.70 | £1.20 | - £0.50 -12.9% decrease |
| | £1.80 | £1.80 | £0.00 -12% increase |
| | £0.99 | £0.99 | £0.00 -10.8% increase |
