What information is being collected?
If you opt to sign up as a member of Trolley.co.uk, we will store your email address so that we may get in touch with various discounts and/or promotions as well as account related queries.
If you register via a social media account, you'll be able to choose what information you provide us when signing up. When signing up, social media accounts like Facebook send us what is known as "public profile" information. This can include your:
- Email address
- First and last name
- Profile picture
- Age range
Whilst signing up you'll be able to select what information is shared with us and if you would prefer, opt out.
To prevent abuse of Trolley.co.uk and our platform, we also store your IP address. This helps us flag and prevent programmatic abuse of the system so that we can continue to keep Trolley.co.uk free to access.
We may store information about some purchases made through the Trolley.co.uk website, this allows us to see what products are popular, suggest cheaper alternatives, as well as create new features that may help our members save more money. This data may include products purchased, amount spent and other associated information.
Who is collecting the data and who is it shared with?Trolley.co.uk collects this data and we won't share it with any third parties other than in the instances explained below:
Trolley.co.uk uses Google Analytics, otherwise known as GA, to get a better idea of how users interact with the website, anonymising any IP addresses before sending it to Google Analytics. This is a common occurence amongst websites and we can assure you that no personal data is being shared to Google Analytics.
This helps us keep track of the number of visitors to Trolley.co.uk and spot popular products and trends.
You can read more about Google Analytics and how they operate at their website, here:
Why is the data collected?To summarise, we store your:
- Email address so that we can contact you regarding popular products and new ways to help save money on grocery shopping. - IP address to help prevent the abuse of Trolley.co.uk. - Other information to get a better understanding of how our visitors and members interact with our website so that we can improve Trolley.co.uk.