“This is an absolute pleasure to work with at home the consistency is always a little off with home products but this was fantastic left my hair feeling wonderful and luminous I an so pleased to make this product my new forever hair dye thank youuu!!!”
“Love this hair dye colour is so vibrant and made my hair super soft and shiny after use”
“Very easy to mix the instructions are very clear not too strong smell which is quite pleasent anyway timings were spot on my hair is normally darker blonde but being summer looks great lighter colour is very tru to picture leaved mt hair feeling soft shiny and nourished”
“This is amazing the color is beautiful great price”
“I think this was partially due to the pre dye serum which prepared my hair ready for the colour and was something I've never come across before with other dyes but think that extra step was definitely worth it for the end results”
“I found this really nice and the colour blended in lovely with my natural hair colour”
“Love this colour! Covered a lot of uneven tones that I had left over from bright red hair and has brought my yellowy bleach blonde colour to a lush blonde with hints of ash and honey colours throughout”
“Love the fact that the colourant was a liquid not a cream easier for my arthritic fingers to decant without having to squeeze a tube”
“This is the first time I have used 'shampoo' in the middle of my hair colouring process and I was a bit dubious but it absolutely is a game changer - My hair looks and feels so lovely now and not a grey hair in sight”
“This is now my go to colour I have tried numerous colours and brands over the years but really like how natural this colour looks”
“I love the way my hair looks & feels after using Preference so I will continue to use it as I am also super happy with the vibrant blonde that I get from 'Helsinki'”
“Love this hair colour my hair looks very fresh and vibrantly coloured! Strong colour but great results tho! Absolutely would recommend to others! 5*”
