"This product is as far from golden syrup sponge as I can imagine and given how easy syrup sponge is to make" 
 "This is an absolutely tasteless lump of stodgy doe with a tiny amount of syrup" 
 "Very chewy sponge: you could use it to wipe down your surfaces" 
 "These puddings are very convenient - easy to microwave and good with some custard"