Shampoo with potent aloe + hemp that helps restore hair smoothness. 94% natural origin (purified water and natural-source ingredient materials with limited processing). Partnered with Royal Botanic Gardens, Kew, a world leading authority on plants. pH balanced and colour safe. Unleash Mama Natures secrets with our PETA cruelty free shampoos and conditioners. Mother Nature has its secrets and one of them is Aloe with its gentle hydration properties. Herbal Essences has partnered with the Royal Botanic Gardens, Kew, and with their 260 years of botanical experience they helped Herbal Essences to identify its most potent Aloe, so that the brand could bottle it for you. Herbal Essences Sulfate Free Shampoo with Potent Aloe + Hemp for beautifully hydrated hair, as intended by nature.