L'Oreal
Paris Preference Vivids Colorista Hair Dye Magnetic Plum 3.16
273g

Where To Buy

£7.99 £8.95
£2.93 per 100g
£8.99
£3.29 per 100g
2 FOR £12
£8.99
£3.29 per 100g
2 FOR £12
£9.00
£3.30 per 100g
2 FOR £12
£9.00
£3.30 per 100g
2 FOR £12
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£7.99
Usually
£8.95
Highest
£12.10
£7.99

Supermarket Alternatives

Performance Permanent Hair Dye Silver 11.1
£6.99

Good to know

  • L'Oreal Paris Preference Vivids provides long-lasting, high-intensity hair colour
  • Inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle
  • Up to 2X shinier hair and a luminous colour result
  • Comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative
  • 14 shimmering shades
  • High-intensity, bold colour with radiance that holds for up to 8 weeks
  • Preference Liquid Gel technology with dyes selected by colour experts
  • Up to 3X shinier hair
  • Be colour safe and always do your 48-hour patch test
  • Reference 9 Level Lift Extreme Platinum Bleach.

Reviews

4.3
284 reviews from 5 shops
5
4
3
2
1
"Love this plum vibrant vivid colour"
"I think this might be my new color for ever"
"I love the colour and the way my hair feels"
"Love this hair colour and it is really vibrant in the sun"

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