L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Bright Red 8.624
273g

Where To Buy

£5.99
£2.19 per 100g
£8.99
£3.29 per 100g
2 FOR £12
£8.99
£3.29 per 100g
2 FOR £12
£9.00
£3.30 per 100g
2 FOR £12
£9.00
£3.30 per 100g
2 FOR £12
£9.00
£3.30 per 100g
2 FOR £12
£11.99 £11.73
£4.39 per 100g
The prices shown above are available online and may not reflect in store.

Today's Price

Usually
£4.99
Highest
£14.44
£5.99

Supermarket Alternatives

Performance Permanent Hair Dye Midnight Blue 2.8
£6.99

Good to know

  • Preference Vivids provides up to 3X shinier hair and a luminous colour result
  • Bright Red colour holds for up to 8 weeks*
  • Preference Vivids comes with a Shine Protect conditioner enriched with UV filter and Vitamin E Derivative
  • 14 shimmering shades available
  • Be colour safe and always do your 48-hour patch test
  • Inspired by the famous, bright and authentic red Moulin Rouge

Reviews

4.4
634 reviews from 7 shops
5
4
3
2
1
"I think it helped my hair was already box dyed red but I think if it was the first time it still would have worked fine with one box"
"I love seeing it in the sunlight because it looks very vivid and radiant"
"Love this colour and it looks amazing in the sunshine!"
"This is an amazing product with a flowless final finish "

Review this product

Share your thoughts with other customers

More From L'Oreal

L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Cherry Red 5.66
219
£8.99
L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Deep Black 2.01
502
£8.99
L'Oreal
Paris Preference Vivids Colorista Permanent Hair Dye Rose Gold 9.214
656
£5.99
273g
L'Oreal
Paris Preference Vivids Colorista Hair Dye Magnetic Plum 3.16
284
£7.99
£2.93 per 100g
L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Blue Black 1.102
509
£7.99
L'Oreal
Paris Preference Vivids Colorista Permanent Hair Dye Copper 7.43 Long-Lasting Gel
213
£5.99
273g
L'Oreal
Paris Preference Vivids Colorista Gel Hair Dye Smokey Grey 9.11 Long-Lasting High-Intensity Hair Colour
587
£5.99
£2.19 per 100g
273g
L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Silver Grey 10.11 Long-Lasting High-Intensity Hair Colour
584
£5.99
£2.19 per 100g
L'Oreal
Paris Preference Vivids Colorista Hair Dye Mocha 5.23 Permanent Gel
203
£8.99
L'Oreal
Paris Preference Core 6.0 Buenos Aires Permanent Hair Dye
1,082
£11.99