"They are actually genuine sourdough (there's a lot of fake sourdough out there!) and don't contain junky additives" 
 "I love sourdough and I also loved other food with activated charcoal like biscuits" 
 "This is BLACK and therefore does not really seem like bread ! I just found it a bit yuk and was marginally better toasted" 
 "This is a scary looking product and looks like very badly burned toast"