Because just like yo-gurt, oat-gurt is amazing with granola or berries or in a smoothie or in recipes, etc. And it has a similarly creamy consistency like yogurt. Yeah, both are pretty awesome. But they are not the same because yogurt is made with milk and has no oats, while Oatgurt is made with oats and has no milk, which is probably pretty obvious. Fermented oat product, plain, with added vitamins and minerals.