"This is a really deep purple but the colour on the bottle is almost perfect! I'm so happy right now!"

"I love this hair dye so much! It takes my brown but highlighted hair to a rich orange perfect for multiple red-haired cosplay characters"

"Very bright when first applied but after a couple of washes iI was just left with a nice tint over my grey"

"This is on the approved list so great to have a little change without damaging my curls"