"This is a massive hit with my 6 and 7 year old they find strong mint flavours really overpowering and can cause issues when brushing teeth"

"This is a strange fruity/ mint flavour - very sweet"

"This is the only toothpaste he will use and not complain about! I know he's getting a good clean and fresh breath now!!"

"This is the perfect transition from the milk teeth toothpaste to an adult toothpaste"