Clairol
Blonde It Up Permanent High Lift No Bleach Platinum Bronde Dye

Where To Buy

£9.00
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£4.50
Usually
£5.90
Highest
£9.00
£9.00

Supermarket Alternatives

Colour Effects wash in wash out Platinum Blonde 11.11
£2.99

Good to know

  • Lightens hair up to 5 levels with no bleach
  • Patented AminoLift Technology lifts pigments inside the hair
  • AminoGlycine Complex helps protect hair's natural keratin and protein
  • Conditioned, soft hair results
  • Glossy finish
  • Shimmer Lights Conditioner tones down brassiness and helps maintain brightness on lightened hair
  • Up to 5x Lighter, No Bleach, Anti-Brass, Less Damage vs. Traditional Bleach Kits

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