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L'Oreal
Paris Preference Ultra Platinum Blonde Hair Dye 178
8 Litre
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Where To Buy
Savers
£7.99
£0.10 per 100ml
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Asda
£12.00
£0.15 per 100ml
2 FOR £16
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Morrisons
£12.00
£0.15 per 100ml
2 FOR £16
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Amazon
£12.00
£0.15 per 100ml
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Tesco
£12.00
£0.15 per 100ml
2 FOR £16
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Boots
£12.99
£0.16 per 100ml
2 FOR £16
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Sainsbury's
£13.00
£0.16 per 100ml
2 FOR £16
VISIT
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Lowest
£7.99
Usually
£12.99
£7.99
Sizes
L'Oreal Preference Infinia 6.45 Brooklyn Intense Copper Auburn Permanent Hair Dye
£11.99
Preference Ultra Platinum Blonde Hair Dye
£12.99
8l
Cheapest
£7.99
£0.10 per 100ml
Supermarket Alternatives
Superdrug
Performance Permanent Hair Bleach Lightener 9%
£5.99
Boots
Smooth Care hair lightener 50ml
£5.69
£5.69 per 100ml
Good to know
L'Oréal Paris Preference 9 Level Lift delivers ultimate platinum bleach colour result and ultra-caring properties for up to 5x stronger hair
Lightens up to 8 levels
Absolute platinum, lustrous shine
Extreme lightening with brass-defying care
Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Ultra-intense
Enriched with purple dyes to prevent a brassy effect
Reinforcing purple conditioner intensely nourishes hair and reduces breakage
For best results, use on blonde to dark brown hair
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Reviews
3.2
347 reviews from 7 shops
5
4
3
2
1
"This is a beautiful colour for pre bleached hair or if you are looking to change your hair to a white blonde"
"This is probably better for natural blondes! If you want a platinum blonde"
"I love this! Does the job perfectly on my medium brown hair! Perfect colour and coverage every time"
"I think people need to be realistic and unless your hair is a bright blonde before putting this dye on"
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