Paris Preference Permanent Hair Dye Virginia Light Golden Brown 5.3

Where To Buy

2 FOR £16
2 FOR £16
2 FOR £16
2 FOR £16
The prices shown above are available online and may not reflect in store.

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Good to know

  • L'Oreal Paris Preference provides permanent, fade-defying luminous hair colour
  • Translucent gel technology and shine oil give ultimate luminous colour full of reflects
  • Shine protect conditioner enriched with UV filter and Vitamin E derivative preserves shine of coloured hair for up to 8 weeks
  • Shine Oil enriched with precious flower oils to intensify natural tones of hair colour
  • Infused with sensorial fragrance for improved experience at application
  • Be colour safe and always do 48-hour patch test
  • Over 50 years of creating at home hair colour
  • Iconic 'You're Worth It' tagline at heart of the brand
  • Up to 8 weeks of fade-defying colour, lustrous day-1 colour and shine, ultra-intense.


1,329 reviews from 6 shops
"Love this hair colour my hair looks very fresh and vibrantly coloured! Strong colour but great results tho! Absolutely would recommend to others! 5*"
"Love this hair dye as it provided me with a luscious luminous vibrant colour whilst being gentle on my hair"
"Love the fact that the colourant was a liquid not a cream easier for my arthritic fingers to decant without having to squeeze a tube"
"I think the colour is of great quality and like that you get a large sized conditioner included"

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