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L'Oreal
Preference Infinia 4.01 Paris Natural Dark Brown Hair Dye
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Boots
£11.99
2 FOR £16
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Amazon
£11.99
£6.99
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Superdrug
£11.99
2 FOR £16
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Asda
£12.00
2 FOR £16
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Ebay
£12.97
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Lowest
£7.49
Usually
£11.99
£11.99
Good to know
L'Oreal Paris Preference provides fade-defying luminous hair colour
Translucent gel technology and shine oil give ultimate luminous colour full of reflects
Shine protect conditioner enriched with UV filter and Vitamin E derivative to preserve shine of coloured hair for up to 8 weeks
Shine Oil enriched with precious flower oils to intensify natural tones of hair colour
Sensorial fragrance for improved experience at application
48-hour patch test recommended
50 years of creating at home hair colour
Iconic 'You're Worth It' tagline
Now includes Colour Extender to revive look of day 1 colour & shine
Up to 100% grey coverage
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Reviews
4.2
2,869 reviews from 5 shops
5
4
3
2
1
"This is a great product my hair feels soft shiny and nourished although it don't think it made any difference in my hair colour"
"I think the colour is of great quality and like that you get a large sized conditioner included"
"Love this hair dye as it provided me with a luscious luminous vibrant colour whilst being gentle on my hair"
"Love the fact that the colourant was a liquid not a cream easier for my arthritic fingers to decant without having to squeeze a tube"
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