L'Oreal
Preference Infinia 10.1 Helsinki Very Light Ash Blonde Hair Dye

Where To Buy

£11.99
£13.99
The prices shown above are available online and may not reflect in store.

Today's Price

Usually
£3.00
Highest
£14.49
£11.99

Supermarket Alternatives

Colour For Men Dark Blonde 7.0
£6.00

Good to know

  • Luminous cool blondes full of reflects
  • Optimal grey coverage
  • Permanent hair colour
  • Ultra cool shades
  • Anti-brassiness purple mask
  • Lustrous day-1 colour and shine
  • Colour extender revives look of day 1 colour and shine
  • Do allergy alert test 48 hours before use
  • Developer creme contains hydrogen peroxide
  • Colourant gel contains phenylenediamines, resorcinol and ammonia

Reviews

3.8
44 reviews from 2 shops
5
4
3
2
1
"Very nice hair dye didn't smell awful! And actually went to the colour stated on the back of box"
"I love love loreal hair dye and this colour helps keep my dip dye hair fresh and nutritious"
"I love this shade and always use it"
"Love the conditioner that's comes in the pack"

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