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Provoke
Platinum Effect Shampoo
200ml
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Where To Buy
Boots
£3.99
£2.00 per 100ml
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Amazon
£3.99
£2.00 per 100ml
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Sainsbury's
£6.00
£3.00 per 100ml
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The prices shown above are available online and may not reflect in store.
Good to know
Light to Medium Blonde & Silvers
Against Animal Testing
Before: Brassy, Dull, Frizzy hair
After: Icy tone, Bright, Smooth hair
Go 2 shades lighter for an icy platinum look in just 1 wash*
Most intensive formulation with triple toning technology
Cool down warmer brassy tones for an extra light colour
Enriched with keratin to deeply hydrate
Leaves hair beautifully healthy & shiny
Lightening & toning intensity may vary depending on hair colour, condition and frequency of usage
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