"This is definitely an intense purple shampoo! You can see the violet and blue pigments shimmering - I was mesmerized at first"

"I love this product! It has completely taken all my brassy color out of my hair and made it a cooler blonde"

"This product is great for blondes that want to ensure their hair stays a more cool toned blonde instead of turning a more yellow-ish tone"

"This is excellent it ensured my hair stayed a more cool toned blonde instead of turning a more yellow-ish tone"